Lead Sr. Business System Analyst

Lead Sr. Business System Analyst

California, United States

Zeta Global is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry's largest proprietary databases and AI.

Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David

A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.

The Lead Senior Business Systems Analyst (BSA) leads the definition of the solution for new client implementations or larger projects on an existing implementation. The BSA must be able to understand the client's business requirements and map those to our technology. Then document and help communicate that vision to the client and to internal execution teams.

Candidates should have a strong grasp of database architecture, data modeling, interface development and system integration using real-time web-services. He or she should also have a solid understanding of CRM, CDP, email and database marketing concepts.

Lead project scoping:
Gather and define project requirements, understand client workflows and business goals, elicit and comprehend use cases, learn existing technical and data infrastructure, conduct gap analysis between application and stated customer requirements, set expectations. Think strategically to define solution recommendation:
Collaborate with Architects and Developers, estimate project impact (resources / hours), document recommended solution, support client team with presentation and review process. Maintain documentation:
Draft requirements documents/functional specifications, update changes throughout the project lifecycle, author and manage tickets for internal communication. Contribute to successful execution and QA:
Serve as internal SME on the solution, collaborate with development, QA and production support teams through project lifecycle, proactively identify and address project risks, support QA and UAT to ensure requirements are met.

Other responsibilities:

Become a product expert, manage multiple competing priorities through effective organization and communication, recommend and institute best practice and methodology and tools, provide guidance to client success team on technical capabilities, staffing and infrastructure needs.

• Management experience of similar roles
• Experience contributing to project documentation including Business requirements documentation, specifications, SOWs, LOE's, etc
• Ability to understand and represent the needs of the end user in a software development environment
• Strong consultative and advisory skills.
• Excellent written and verbal communications.
• Strong MS Office skills (Word, Excel, PowerPoint).
• Ability to acknowledge marketing and strategic needs to assess and recommend technical requirements.
• Ability to communicate complex technical concepts to technical and non-technical audiences.
• Subject matter expert thought leader (supports organization's processes and procedures and can implement a new product or major modifications from start to finish).
• Web-services experience with RESTful APIs desired
• 5+ years of experience with software implementation from requirement through design, development, and user acceptance
• Bachelor's Degree or higher in technology-related field or relevant experience in implementing software.
• 4+ year's experience using Snowflake

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

The salary range for this role is $150,000 - $160,000, depending on location and experience.

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: