Marketing & Digital Manager

Drive the Future of a Historic Icon

Location: Filoli Historic House & Garden, Woodside, CA

Position Type: Full-time, Year-round, Salaried, Benefit Eligible

Schedule: Typically Monday-Friday, 9:00am to 5:30pm (Includes some weekends & evenings)

Salary Range: $102,000 to $115,000 (Depending upon candidate experience)

Reports to: VP of Marketing

At Filoli, we connect a rich, storied past with a vibrant, inclusive future. We are seeking a Marketing & Digital Manager who is a "scrappy" entrepreneurial leader, a digital native, and a strategic generalist. If you thrive in fast-paced environments where beauty meets business performance, this is your stage.

This is a pivotal, hands-on leadership role. You aren't just managing a brand; you are the operational owner of our digital ecosystem. You will translate high-level visitation goals into daily execution that drives measurable revenue.

We need someone who can span the distance between long-term brand storytelling and short-term commercial "wins." You’ll be a visible leader, working cross-functionally to ensure every guest journey—from the first click to the garden gate is seamless and inspiring.

• Owns and champions the integrated marketing strategy, campaign planning, and performance optimization across the full marketing mix - digital, email, social, and trade sales.
• Use audience segmentation and customer journey mapping to drive admission and event sales.

• Oversee the entire digital ecosystem, including the corporate website (CMS), email marketing, CRM, paid media, and analytics platforms.
• Own the strategy for paid media (Google/Meta Ads) with a relentless focus on ROI and ROAS.
• Drive SEO, email marketing (CRM), and CRO (Conversion Rate Optimization) to turn web traffic into loyal visitors.

• Brings strong commercial acumen to marketing planning, with an understanding of ticketing, pricing sensitivity, promotional mechanics, and revenue drivers.
• Partner with Programming, Development, and Guest Experience teams to activate campaigns that hit revenue targets.
• Support trade and group sales channels with targeted insights and high-impact collateral.

• Directly supervise the Digital Marketing Specialist and manage external agencies (SEO, web dev, and creative).
• Manage the marketing budget and media allocation with precision and efficiency.
• Who You Are
• The
  
  Experience:
  
  You have 5+ years in marketing, ideally within visitor attractions, tourism, or cultural institutions.
• The Tech Stack: You are a pro with GA4, Word Press, CRM platforms, and the Adobe Creative Suite.
• The Mindset: You are "digital-first" but commercially savvy. You aren't afraid to roll up your sleeves to get a campaign across the finish line.
• The Leader: You possess high emotional intelligence and the ability to influence stakeholders at all levels.

Filoli is rooted in integrity. We are committed to being Inclusive, Welcoming, and Innovative. You will play a key role in implementing our DEAI Action Plan, ensuring our digital communications reflect our diverse community and foster a true sense of belonging.

If you are an outcome-focused professional who balances creative risk-taking with data-backed decisions, we want to hear from you. Apply today to help us share the wonder of Filoli!

Filoli is an equal opportunity employer. We value a diverse workforce and an inclusive culture.