Marketing Coordinator

Position Summary

The Marketing Coordinator is self‑motivated and flexible to thrive at Boisset Collection, a fast‑paced, dynamic, and entrepreneurial company. The role assists in the promotion and image‑building of the company and its properties by developing, coordinating and executing various public relations programs directed at media, trade, consumers and Boisset employees. These programs can include media outreach; distribution of information to the press;

submission of wine samples to publications, critics and competitions; development of communication tools; and organization and staffing of press, trade and consumer events.

• Manage and fulfill media requests for product information, quotes, photos, materials and samples (including organization, shipment and tracking of wine samples).
• Review newspapers, magazines, journals, broadcasts, newswires, social media and blogs, etc. for industry trends and areas of opportunity for Boisset to get coverage.
• Collect and organize media coverage both print and online, make clips for internal and external distribution and create media reports as needed.
• Develop and manage calendars and records for key media programs – with specific focus on press sample submissions to key wine publications, critics and competitions.
• Maintain and update lists of press contacts for media covering industries including wine, beer, spirits, fashion, travel and lifestyle.
• Help coordinate and execute media visits to properties.
• Coordinate samples, press kits and other materials for key media tastings and events.
• Maintain up‑to‑date web content as it relates to public relations, including posting reviews, media coverage, press releases and press kits on Boisset Collection and JCB websites.
• Communicate major company events and news via the production of the weekly Boisset Buzz newsletter as well as reviews and media coverage via the bi‑monthly In the News newsletter.
• Produce accolade sheets for the sales team and PR slides to be included in the deck for the monthly sales call.
• Develop excellent working relationships with cross‑functional teams (brand marketing, digital, sales, winemaking, direct to consumer, order team, etc.) to provide PR support as required.
• Assist with researching and distributing press releases to targeted media.
• Assist with organization and management of events, including press and promotional events.
• Assist with the production of company publications and collateral, including in‑house coverage books, coverage reports, and brand brochures.
• Assist with any press, brand and event photography shoots and filming.
• Assist with organization of internal wine tastings to inform PR strategy.
• Source articles to be framed for display at Boisset properties and work with framers to ensure projects are being completed accurately and timely.
• Support PR team with general administrative functions.
• Coordinate entry environment at the Boisset Offices: notify people when packages are delivered, ensure timely pick up and organization of packages. If packages are not picked up by an employee notify the person’s manager or Human Resources.
• Welcome guests, offer guests water, notify the individuals the person is here, and offer help with organizing a space for meeting.
• Keep the entry way organized and welcoming.
• Contact Fed Ex or other shipping services if items are not picked up.

• Comply with all company safety policies, practices, and procedures. Participate in safety training and report all unsafe conditions or work practices.
• Participate in team efforts and perform additional duties as needed.

• 1‑2 years of work/internship experience within an office environment, or agency, in a position related to Marketing, Communications, Public Relations, Advertising or Administration.
• Highly organized with an eye for detail.
• Excellent written and oral communication skills.
• Ability to prioritize and manage multiple tasks on deadline.
• Demonstrated ability to work effectively and flexibly in a rapidly changing, fast‑paced environment.
• Positive attitude and self‑starter with the ability to forge relationships and add value to PR team.
• Proven desire and ability…