Marketing Intern

Marketing Intern

Mount Hermon, CA 95041

Salary Range $16.90 - $16.90 Hourly Position Type Internship Job Shift Conference Center Education Level 4 Year Degree Travel Percentage Santa Cruz Mountains

The Marketing Intern is a Ministerial Staff position. Ministerial Staff render their work, stewardship, relationships and behavior as evidence of being followers of Jesus Christ while embracing and affirming Mount Hermon Association, Inc.'s ("MHA") Christian mission, vision, beliefs, culture code and standards of conduct. They are responsible for defining, cultivating and leading MHA's Christian community, conference programs and retreats. All staff are expected to join gatherings, which includes prayer, worship, and Bible-centered teaching.

The Marketing Intern provides both administrative support and individual leadership for all essential marketing functions. They will work closely with the Senior Director of Communications and Marketing to build and manage the marketing and communications systems that serve the organization. This includes, but is not limited to: CRM/database management, calendaring, inter-departmental communications, and more, all for the purpose of increasing the number of campers who come to Mount Hermon.

They will work closely with the Program Department, Mount Hermon Adventures, Advancement, Guest Services, and others to assess their marketing and communications need, develop a strategic plan, and then help to execute that plan.

Key Job Accountabilities :

• Managing the Marketing and Communications Calendar
  • Work with the Senior Director of Communications and Marketing as well as the Design Team Manager to create and execute the Marketing and Communications calendar, including all email and print pieces.
• Hub Spot Management
  • Serve as one of the primary architects and everyday managers of Hub Spot.
  • Build segments for targeted email communications.
  • Track and report on analytics (such as open rates, clicks, engagements) and suggest strategies to optimize communications.
• Interdepartmental Liaison
  • Work with all departments the Marketing Team serves (including Advancement, Adventures, Program, OSS, HR, Guest Groups, and more) to assess their marketing and communications needs, make a strategic plan, and execute that plan. This will include planning and scheduling of emails, development of print pieces, and copywriting.
• Dashboard Management
  • In conjunction with the Senior Director of Marketing, create and populate dashboards that track various marketing metrics across the organization.
• Lead Tracking and Engagement
  • Track incoming leads and engage them through email and phone calls.
  • Work with the Marketing Team to develop complex workflows to engage prospective customers, including the implementation of A/B tests, content testing and optimization, etc…
• Any and all other duties assigned by supervisor.

• Bachelor's Degree required

• Work experience at Mount Hermon is strongly preferred

Knowledge,

Skills and Abilities

:

• Ability to work effectively with diverse people and departments.
• Keen attention to detail required.
• Excellent communication and interpersonal skills are required.
• Expertise in various Social Media platforms (Instagram, Facebook, Tik Tok, You Tube, etc.) is strongly preferred.
• Ability to establish priorities, work independently, and proceed with objectives without supervision.
• Ability to manage multiple projects and priorities simultaneously.

The physical environment requires the employee to work at a desk on a computer for the majority of their day. Also requires the ability to see and use a computer and the ability to walk around camp, sometimes on trails and uneven terrain. Requires sitting, standing, squatting, stooping, twisting, ability to lift/carry 35 lbs.

• Must agree to and comply with MHA's employee driving guidelines for MHA-owned vehicles and use of personal vehicles for business purposes.
• Adherence to the basic principles as expressed in MHA's mission, vision, culture code and standards of conduct.
• Adherence to company dress code and professional standards for personal grooming and appearance.
• Satisfactory completion of background investigation, as well as ability to provide proof of eligibility to work in the United States.
• Occasional weekend work may be required.