Sr. Manager, Growth Marketing; -to-perm

Sr. Growth Marketing Manager

3 month initial contract w/ intent to convert to a permanent position

Onsite Monday - Thurs in Sherman Oaks, CA

40 hours/week

Pay range $60-68/hr.

Our client is a well-established, high-growth beauty brand with a loyal following and a strong voice in the category. Built on great product and real customer loyalty, they're now investing in rebuilding the marketing engine to match their growth ambitions. That means bringing on someone who can turn paid media into a true growth lever: not just managing spend, but architecting the system that makes every dollar work harder.

The Sr. Growth Marketing Manager will be hands-on owning paid media strategy and execution end-to-end across paid social, paid search, affiliate, Google shopping, CTV and You Tube. This is not a set it and forget it role. You'll manage allocation decisions across channels, and establish the testing and optimization frameworks that compound over time. You'll be the connective tissue between performance data and business outcomes, reporting with clarity and conviction.

You'll work shoulder-to-shoulder with the VP of Marketing to fuel demand and make sure brand and performance are pulling in the same direction.

This is a fast-moving, commercially-driven growth environment. Launches don't slow down for anyone. The paid engine has to keep pace — and then some. If you're energized by that, you'll love it here.

• Paid Media Strategy. Set and own the full-funnel paid media strategy across paid social (Meta, Tik Tok, Pinterest), paid search (Google, Bing), affiliate, Google shopping, CTV, and You Tube.
• Investment & Allocation. Own budget allocation decisions across channels in real time. Know when to push, when to pull, and why. Maximize ROAS while keeping contribution margin healthy. You're not just optimizing line items; you're managing the paid investment.
• Testing & Optimization Frameworks. Build the infrastructure for systematic learning: creative testing, audience segmentation, bid strategy, landing page optimization, incrementality measurement.
• Insights → Business Outcomes. Don't just report what happened. Report what it means and what we're doing next. Deliver performance reviews that drive decisions — clear, direct, and built for people who need to act on the information, not just receive it.
• Attribution & Measurement. Be the internal authority on how performance is measured. Own the cross-channel attribution relationship and ensure channel metrics are interpreted correctly across the organization. Push back on self-reported platform numbers when the math doesn't hold.
• Brand & Performance Alignment. Partner closely with the VP of Marketing to ensure paid amplifies brand and doesn't dilute it.
• Agency & Vendor Management. Lead external agency and vendor relationships. Set expectations, hold them accountable, and know when to pull work in-house.
• Cross-Functional Partnership. Work hand-in-hand with Creative, DTC, and Retail teams so that paid isn't operating in a silo. Great performance marketing only works when the whole machine is aligned.
• Multi-Hat Mentality. You don't clock out at the edge of your role. When something needs to get done, you do it — and you're energized by the range, not depleted by it.

• Experience. 6-8+ years in performance marketing or paid media, with significant DTC or beauty/lifestyle brand experience.
• Channel Fluency. Deep expertise across paid social (Meta, Tik Tok) and paid search (Google), with working knowledge of affiliate, CTV, and You Tube. You know the platforms, the mechanics, and where each one earns its keep.
• Commercial Mindset. You think in contribution margin, not just ROAS. You understand the relationship between CAC, LTV, and media efficiency — and you use that framework to make allocation decisions, not just report on them.
• Attribution Sophistication. You don't trust platform-reported numbers at face value. You've worked with MTA or incrementality tools and know how to build a measurement framework that's actually useful for decision-making.
• Creative Judgment. Great paid creative is half the job. You know what makes an ad stop the scroll, and you can…