Associate Manager, Brand Marketing - HOPWTR

Job Description

Position Summary

The Associate Brand Manager is responsible for assisting in delivering specified business targets (volume, profit, share) through the development and execution of HOPWTR brand strategies and plans, leading to profitable growth of the portfolio. As a cross-functional team leader, the Associate Brand Manager works effectively across disciplines and develops and sustains strong and productive relationships with external partners to execute brand strategies.

This is a high-ownership role. You will own real scope, make fast decisions, and orchestrate internal partners and external agencies to bring the brand to life. It is a chance to shape a distinctive brand at a pivotal moment in its growth.

Responsibilities

• Assist in the development and implementation of short and long-term marketing objectives and strategies.
• Assist the HOPWTR marketing team and Consumer Insights team in the development of brand positioning and consumer targets.
• Participate in the creative development process and support execution of all national and local advertising campaigns across all channels.
• Lead day-to-day brand budget management; responsible for maintaining budgets and forecasts monthly.
• Lead brand business analysis, using internal and external data sources to continuously monitor business and brand health performance to ensure brand is tracking against goals.
• Assist the HOPWTR marketing team and Media Planning team in the development of all media plans and initiatives, both on national and regional/local levels.
• Assist the HOPWTR marketing team in working with the Retail/Trade Marketing team to develop brand promotions, helping to direct the development of all national and local consumer promotion programming at retail.
• Assist the HOPWTR marketing team and the Lifestyle & Experiential Marketing team in the identification and development of assigned event marketing programming, which include sponsored events, charitable donations, trade related functions, etc.
• Work with the Field Marketing team to ensure strategies and tactical plans are executed for all relevant local markets.
• Utilize competitive, category, consumer, shopper, and retailer insights to further validate and optimize concepts that will drive growth volume and meet objectives.
• Lead cross-functional team of R&D, Packaging, Regulatory to deliver product and packaging renovations and optimization, and support the commercialization and go-to-market of new products, flavors, and formats in partnership with Sales, Operations, and Finance.

• Support the brand's presence and growth across ecommerce and direct-to-consumer (DTC) channels, including digital and performance media, partnering with agencies and retail customers.

Key Foundational Business & Leadership Skills

• Thought Leader - Demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently and effectively solve problems, and influence others while being open to collaboration.

• Intense Drive - Leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self-motivation to achieve goals and challenge the status quo.
• Constantly Innovating - Developing and encouraging creative ideas that challenge common thinking and help CBI gain a competitive advantage while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement.
• Personal Leadership - Exhibiting excellent interpersonal skills, charisma, and self-confidence to make an impact on teams, coaching and motivating others, tackling new problems, and advocating strongly for integrity and sensitivity.
• Results Oriented - Having a GM mindset that focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line.

Minimum Qualifications

• Bachelor's degree in relevant field (Marketing, Business, Management, etc.), plus 3-5 years of progressive experience in the CPG industry.
• Exceptional organization and project management skills
• Strong writing, presentation and verbal communication skills
• Strong commercial and financial acumen
• Demonstrated skill in leading strong cross-functional teams; experience managing agency partners
• Demonstrates a genuine desire and passion for the consumer packaged goods industry

Preferred Qualifications

• MBA and 1-2 years of brand management experience preferred
• Bilingual (Spanish) preferred
• Experience working with 3rd party data sources (IRI, Nielsen)
• Consumer packaged goods related experience a plus

Physical Requirements/Work Environment

• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• Travel