Product Marketing Manager, Channel & Strategic Partnerships

About the Role

The Product Marketing Manager, Channel & Strategic Partnerships will report directly to the VP of Marketing and own how Avive’s story, positioning, and go‑to‑market strategy show up through our channel and strategic partners. As Avive scales through national distribution, retail, and training partnerships, this role becomes the connective tissue between our internal vision and the partner teams who carry Avive into their own markets.

We are looking for a Product Marketing Manager to sit at the intersection of product positioning, go‑to‑market strategy, and partner enablement. You will translate what the Avive Connect AED, REAL Connect platform, and 4 Minute Community program actually do into messaging, content, and tools that our partners can confidently sell, train on, and represent to their customers.

As a core part of our Marketing team, you will collaborate closely with our partner organizations alongside Avive’s Sales, Product, Community Programs, Customer Success and Demand Gen teams to produce high‑impact, co‑branded assets that influence every stage of the partner‑led buyer journey, from first touch to closed deal.

The AED industry spent thirty years selling the box on the wall, and survival rates barely moved. Avive is building something different: a connected, community‑based response system that puts the people using AEDs at the center of the story. This role carries that narrative into the market through our partners, while keeping it true to who Avive is.

Your work lives where product meets revenue, and where Avive meets its partners. You will take our internal positioning and translate it for partner sales teams who sell into their own audiences, whether that is a business owner thinking about workplace readiness or a public safety buyer thinking about community response. You will build the messaging, proof, and enablement that help partner reps and Avive’s field teams turn interest into pipeline.

This is a strategic and deeply hands‑on role. You will own a partner messaging framework one day and write a co‑branded one‑pager, build a partner training deck, or extract a proof point from a customer save story the next. Your work is measured by how much more credible and effective every partner‑led customer conversation becomes.

• Translate Avive’s internal vision, positioning, and go‑to‑market strategy into partner‑ready narratives, messaging, and enablement that channel and strategic partners can carry into their own markets and sales motions.
• Own how Avive’s portfolio (Connect AED, REAL Connect, and 4 Minute Community) is positioned through partners, adapting the core narrative to each partner’s audience, buyer, and selling environment rather than forcing a one‑size‑fits‑all message.
• Build co‑branded partner enablement that helps partner reps sell faster: decks, one‑pages, battle cards, objection‑handling guides, demo scripts, talk tracks, and sales training content.
• Equip partner sales and training teams with messaging that fits their buyers, not just ours. Understand the difference between, for example, a business owner focused on workplace preparedness and a public safety leader focused on community response, and frame Avive accordingly.
• Develop the competitive narrative for the partner context. Understand how buyers evaluate Stryker, Zoll, Cardiac Science, and connectivity products like AEDtrax, and arm partners with the clear, honest reasons Avive is the better choice.
• Operationalize the Proof Point Playbook for the channel. Turn Campaign Stories and Field Stories into extractable, deployable proof (operational scenarios, pull quotes, video cutdowns, and supporting data) that partners can use, field‑ready within two weeks of publication.
• Serve as the…