Brand and Product Marketing Manager, Subscriptions

Brand And Product Marketing Manager, Subscriptions

Immediate need for a talented Brand And Product Marketing Manager, Subscriptions. This is a 1.5 Months Contract opportunity with long-term potential and is located in Playa Vista, California (Hybrid).

Job
-25622 Pay Range: $80 - $84/hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).

Key Responsibilities:

• Develop and execute brand and product marketing campaigns for consumer products and subscription offerings.
• Drive both upper-funnel brand awareness and lower-funnel acquisition/conversion initiatives.
• Develop positioning, messaging, creative briefs, and campaign strategies.
• Partner with Product, Creative, Media, and cross-functional teams on launches and GTM programs.
• Analyze campaign performance and optimize strategies based on business and marketing KPIs.
• Support subscriber acquisition, engagement, retention, and growth initiatives.

Key Requirements and Technology

Experience:

• Brand marketing and integrated campaign experience.
• Direct-response, performance, growth, or lower-funnel marketing experience.
• Experience marketing subscription products/services, membership programs, or recurring-revenue businesses.
• Strong consumer marketing, product positioning, and GTM experience.

Our client is a leading IT Industry and we are currently interviewing to fill this and other similar contract positions.