Director, Integrated Marketing

About Moloco

Moloco builds some of the most powerful AI advertising solutions in the world. Our name—short for "machine learning company"—reflects our core mission: democratizing access to the advanced AI that has historically been reserved for tech giants. Led by machine learning pioneers who built some of the most successful ad systems at Google, including You Tube’s monetization engine and key search advertising technologies, we're transforming how businesses grow and compete in the digital economy.

Built with AI from day one, Moloco’s planet‑scale machine learning platform powers a suite of solutions for advertising growth and monetization. Moloco Ads is an AI‑powered platform that delivers real business outcomes for mobile app marketers through performance‑based user acquisition. Moloco Commerce Media enables retailers and marketplaces to build revenue‑generating ad businesses that balance user experience and advertiser performance.

Moloco is headquartered in Silicon Valley, with offices in Seattle, New York, San Francisco, Seoul, Beijing, Singapore, Gurgaon, Tokyo, Shanghai, London, Tel Aviv, and Berlin.

Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!

As Director, Integrated Marketing, you’ll be the strategic architect and leader for one of Moloco’s core audience segments. You’ll own the integrated marketing plan: defining segment strategy, developing audience‑focused campaigns, and driving alignment across Product, Marketing, Sales, and Field teams.

You’ll spend your time on strategy, cross‑functional alignment, and optimization—not task coordination. You’re a full‑stack marketer: strong strategically, fluent in business, and credible with senior stakeholders.

You’ll be a full‑stack marketer: strong strategically, fluent in business, and credible with senior stakeholders.

• Own the integrated marketing plan for your segment (6–18 month horizon), aligned to clear business outcomes (pipeline, engagement, brand awareness)
• Define what success looks like: business objectives, KPIs, and priorities for the period
• Develop audience and account prioritization strategy with Sales; advocate for how marketing resources should be allocated
• Lead the cross‑functional pod (PMM, Product, Sales, Regional, Creative) to align on themes, tentpole moments, content strategy, ABM elements, and regional activation

• Define the creative platform and messaging strategy for your segment, setting brand standards across all touchpoints
• Own the creative brief process end‑to‑end; develop briefs that translate strategy into breakthrough creative work
• Work closely with creative teams and agency partners to ensure applications elevate the brand and strategy

• Plan and activate sequenced, multi‑channel campaigns that combine brand‑building and demand generation: digital, social, email, events, content, ABM, and field activation
• Translate complex technical narratives (ML, AI, performance advertising) into sharp, differentiated positioning for core audiences
• Activate proprietary research and owned frameworks as full integrated campaign platforms

• Build peer‑level partnerships with Product leaders, Sales leadership, and Field Marketing—positioning yourself as a strategic partner
• Navigate conflicting stakeholder interests: make principled trade‑offs across regions, events, and campaign opportunities
• Coordinate with Regional leads to ensure the global plan can be activated and localized in market

• Establish the pod operating rhythm: strategy development, plan reviews, creative checkpoints, performance reviews
• Own segment budgets; make strategic allocation decisions to maximize ROI and impact
• Define and track segment KPIs: balance brand metrics (awareness, SOV), engagement metrics (account activity, buying committee involvement), and demand metrics (pipeline, MQLs)
• Build dashboards and reporting cadence; track performance monthly/quarterly and optimize based on…