Director of Growth Creative

Director of Growth Creative

Marina Del Rey, California, United States

atch, we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

Dr. Squatch is seeking a Director of Growth Creative to own our direct response creative strategy across paid social, with deep specialization in Meta and Tik Tok/Tik Tok Shop. This is not a traditional creative director role - it's an operator role that demands equal strength in creative craft, analytical fluency, and the organizational discipline to lead a high-velocity creative team.

The ideal candidate is as comfortable reading a performance dashboard as they are developing a creative framework, and is genuinely energized by both. This person must come from a creative background themselves - someone who has practiced the craft of writing, filming, producing, or performing, not solely managed those who do.

Reporting directly to the VP of Growth, the Director will sit within our broader e-commerce organization and work in close partnership with brand, performance marketing, and Tik Tok Shop teams, and lead a team.

This is a full-time, hybrid role with company benefits, based in Marina Del Rey, CA, that requires 3 days per week atch HQ. The anticipated base compensation range for this role will be $190,000 to $210,000. Compensation will be commensurate with the candidate's experience and local market rates.

Direct Response Creative Strategy

• Own and drive a direct response creative strategy and dynamic roadmap tied directly to revenue objectives, establishing clear frameworks for how creative investment translates to commercial outcomes
• Develop creative frameworks, hook libraries, and concept pipelines built specifically for performance, creating reusable, scalable infrastructure that elevates the output of the entire team
• Lead structured testing roadmaps across hooks, formats, angles, and offers; translate winning concepts into scaled production with speed and precision
• Evolve our Creative Playbook to reflect current platform realities and algorithm shifts, including Meta's Andromeda algorithm and Tik Tok's Symphony AI tooling, ensuring the team never operates on yesterday's assumptions
• Define a new generation of signature content hooks tied to Dr. Squatch's core product offerings — distinct, instantly recognizable creative that audiences associate immediately with the brand

Tik Tok & Tik Tok Shop Creative Leadership

• Build Dr. Squatch's Tik Tok creative engine from the ground up, spanning organic-feel content, creator pipelines, and Tik Tok Shop-specific formats that drive measurable revenue, not just reach or engagement
• Serve as the in-house expert on Tik Tok-native direct response creative: platform trends, UGC pipelines, creator and affiliate partnerships, and conversion-driving formats that actually perform
• Build and scale a Tik Tok Shop creative engine, developing shoppable video, affiliate and creator workflows, and Shop-specific content that bridges discovery and purchase
• Bring a genuine, current understanding of Gen Z and Gen Alpha consumer behavior, content consumption patterns, and the cultural signals that drive resonance with younger audiences on short-form platforms

Meta Creative Leadership

• Lead the evolution of our Meta creative strategy in response to the Andromeda algorithm, rebuilding our approach from first principles where necessary
• Develop and test new creative frameworks optimized for current Meta distribution and performance dynamics, moving beyond playbooks built for a different era of the platform
• Maintain a high-velocity testing cadence across hooks, formats, and offers to stay ahead of creative fatigue and capitalize on emerging performance signals before competitors

Creative Analytics

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