Sr. Media Manager

Sr. Media Manager

This role serves as the paid media expert responsible for developing and managing cross-channel brand marketing campaigns that drive audience engagement and growth for the client's organization.

• Own end-to-end cross-channel media planning and execution, managing external agency and internal activation teams to translate business objectives into campaign strategies

• Partner with internal stakeholders as the paid media subject matter expert to align on broader marketing campaign strategy

• Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple data sources

• Advise leadership and stakeholders on media decisions, recommendations, and the rationale behind them

• Navigate a highly-matrixed organization, representing the team with integrity and self-sufficiency

• Contribute insights to advertising portfolio strategy and investment models

• Collaborate with other media managers to leverage investment decisions and audience-driven insights across the team

• 7+ years of relevant professional experience in marketing, communications, audience strategy, and media at a media agency or in-house media team

• In-depth knowledge of cross-channel media strategy with experience leading complex engagements for large advertisers

• Clear understanding of media principles, planning, and buying functions in the US market

• Experience building and optimizing multiple simultaneous marketing campaigns

• Familiarity with industry media planning tools such as Nielsen, Kantar, Comscore, or equivalent platforms

• Experience using data and metrics to measure performance and drive continuous improvements

• Experience managing or collaborating within cross-functional marketing and creative teams

• Strong written and verbal professional communication skills with the ability to present to leadership