Associate Director, Consumer Marketing

Position:Associate Director, Consumer Marketing

Location: Westlake Village, CA

Job :112990

# of Openings:1

Mann Kind Corporation is a biopharmaceutical company dedicated to transforming chronic disease care through innovative, patient-centric solutions. Focused on cardiometabolic and orphan lung diseases, we develop and commercialize treatments that address serious unmet medical needs, including diabetes, pulmonary hypertension, and fluid overload in heart failure and chronic kidney disease. With deep expertise in drug-device combinations, Mann Kind aims to deliver therapies designed to fit seamlessly into daily life.

Our employees are our greatest asset. We foster a close-knit, collaborative culture where every team member plays a vital role in our mission. We champion a rich blend of backgrounds, perspectives, and working styles as we work together to improve health outcomes and change lives.

Mann Kind Corporation is a biopharmaceutical company dedicated to transforming chronic disease care through innovative, patient-centric solutions. Focused on cardiometabolic and orphan lung diseases, we develop and commercialize treatments that address serious unmet medical needs, including diabetes, pulmonary hypertension, and fluid overload in heart failure and chronic kidney disease. With deep expertise in drug-device combinations, Mann Kind aims to deliver therapies designed to fit seamlessly into daily life.

Our employees are our greatest asset. We foster a close-knit, collaborative culture where every team member plays a vital role in our mission. We champion a rich blend of backgrounds, perspectives, and working styles as we work together to improve health outcomes and change lives.

Mann Kind Corporation has an opening for an Associate Director, Consumer Marketing. In this role, you will be a champion of Mann Kind's culture and values while supporting the delivery of the consumer marketing strategic plan for an established brand. This role will help shape and activate a highly impactful and cohesive patient engagement strategy across channels. The role focuses on crafting and executing brand messaging, and campaign development

The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation.

• Support the strategic development and lead tactical execution of the consumer promotional strategy, ensuring alignment with HCP brand initiatives.
• Develop consumer messaging that is highly strategic and powerful across all channels—including promotional materials development.
• Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
• Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation.
• Manage agency relationships, their work product and associated budget.
• Partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels.
• Identify critical moments and barriers in the patient journey and design content and programs to overcome these barriers.
• Partner with Analytics & Insights team to distill insights, validate business opportunities, and optimize consumer initiatives.
• Provide leadership and guidance in the most complex situations.
• Foster strong working partnerships with cross-functional team (i.e. sales, medical, legal, regulatory, promotional review committee, etc.) to deliver assets across the consumer ecosystem.
• Responsible for observing all Company, Health, Safety and Environmental guidelines.
• Duties and…