Sales Representative​/Combo

It’s your time, make it matter. At Peterson, we partner with our customers to build the future. For over 85 years, our people’s work has shaped the communities where we live, raise families, and thrive. Peterson’s legacy permeates every aspect of our communities—from roads and bridges to back‑up power at hospitals, fire‑fighting, concerts, and moving goods. We are everywhere you look.

We are a family‑oriented environment built on safety, growth, and professional achievement. Hiring and developing exceptional people is critical to our success. We offer competitive wages, generous benefits, and promotional opportunities in a family‑owned and operated business.

Peterson Cat has a need for a Sales Representative/Combo based at our Willows, CA location. Base pay plus a generous commission plan. Great opportunity for someone with a background in heavy equipment or a related industry. The Sales Representative/Combo sells heavy equipment, attachments, parts, and services within an assigned territory. This position is responsible for strategic territory management, direct sales engagement with decision‑makers, presenting equipment solutions, developing quotes and proposals, maintaining strong customer relationships, and using customer relationship management (CRM) tools to manage sales opportunities.

The role requires travel away from the employer’s place of business more than 50% of the time interacting with customers at their locations and/or job sites.

• Maintain and grow Peterson’s market share within the assigned territory by promoting and selling heavy machinery, equipment, attachments, and parts as well as Peterson services and maintenance contracts.
• Execute a strategic sales call itinerary within the assigned territory, maintaining a strong focus on expanding existing gas engine accounts while promoting parts and service capabilities.
• Make sales calls on the decision‑maker in existing and prospective customers’ business; prepare and present quotes, sales proposals, and estimates.
• Present equipment features and benefits to customers and determine additional information needed to meet the customer’s specific needs.
• Maintain and nurture new and existing customer relationships through frequent contact to ensure customer satisfaction; intercede to solve problems and disputes when needed.
• Utilize customer relationship management (CRM) software to document sales activities, manage customer information, track opportunities, and ensure timely follow‑up with prospects and existing customers.
• Present sales literature and brochures to customers and prospects and provide information on new product developments and improvements.
• Maintain ongoing awareness of any potential new customer within the assigned territory; quickly respond to opportunities with in‑person presentations when possible; contact by telephone or e‑mail when in‑person is not practical.
• Provide written cost‑benefit summaries for purchasing Caterpillar equipment compared to similar competition, when necessary.
• Create pro‑forma financial analysis of customer expected returns and financing options, when required.
• Attend bid openings when appropriate to learn results of key projects being bid by customers.
• Keep current on contract awards within the territory, customer equipment inventory, customer needs, new products and product changes, and relevant company sales policies, procedures, and promotions.
• Cooperate and communicate with Sales, Service, and Parts personnel to support and exchange information on new and existing customers as needed.
• Submit required territory data to management in a timely manner.
• Ensure required customer paperwork is complete, accurate, and submitted on time.
• Attend and participate in team sales meetings.
• Attend trade shows, conferences, and other marketing events and continually gather information on prevalent industry and business climate within the region.
• Coordinate and attend delivery of sold machines whenever possible and follow up with customers after sales to ensure machine acceptance and satisfaction.
• Travel up to 60% of the time to customer locations and job sites to perform outside…