Sales Representative​/Combo

Overview

Peterson offers a family-oriented environment built on safety, winning, growth, and professional achievement, and partners with customers to build the future. With over 85 years of experience, Peterson shapes communities through roads, bridges, and many services.

Peterson Cat seeks a Sales Representative/Combo to sell heavy equipment, attachments, parts, and services within a designated territory in Willows, CA.

• Maintain and grow Peterson’s market share within the assigned territory by promoting and selling heavy machinery, equipment, attachments, and parts as well as Peterson services and maintenance contracts.
• Execute a strategic sales call itinerary, focusing on expanding existing gas engine accounts while promoting parts and service capabilities.
• Make sales calls to decision‑makers at existing and prospective customers’ businesses; prepare and present quotes, sales proposals, and estimates.
• Present equipment features and benefits and determine additional information needed to meet the customer’s specific needs.
• Maintain and nurture new and existing customer relationships through frequent contact to ensure customer satisfaction and resolve disputes when needed.
• Utilize CRM software to document sales activities, manage customer information, track opportunities, and ensure timely follow‑up.
• Present sales literature and brochures to customers and prospects and provide information on new product developments and improvements.
• Maintain awareness of potential new customers; respond to opportunities with in‑person presentations or phone/email when necessary.
• Provide written cost‑benefit summaries comparing Caterpillar equipment to competition.
• Create pro‑forma financial analysis of expected customer returns and financing options.
• Attend bid openings to learn results of key projects being bid by customers.
• Keep current on contract awards, customer equipment inventory, customer needs, product changes, and company sales policies.
• Cooperate and communicate with Sales, Service, and Parts personnel to support and exchange information on new and existing customers.
• Submit required territory data to management in a timely manner.
• Ensure required customer paperwork is complete, accurate, and submitted on time.
• Attend and participate in team sales meetings.
• Attend trade shows, conferences, and other marketing events, gathering information on the industry and business climate.
• Coordinate and attend delivery of sold machines when possible and follow up with customers to ensure satisfaction.
• Travel up to 60% of the time to customer locations and job sites; operate company or personal vehicle as needed.

• Bachelor’s Degree from an accredited college in Business, Sales, Marketing, or a related field plus at least four (4) years of directly related experience, preferably in a heavy industrial environment, or an equivalent combination of education and work experience.
• Valid driver’s license and satisfactory driving record.

Annual base salary of $30,000 plus a generous commission plan. The total compensation package includes competitive wages, generous benefits, and opportunities for promotion within the family‑owned company.

Peterson Tractor Co. is committed to equal employment opportunity and affirmative action. Minorities, females, veterans, and individuals with disabilities are encouraged to apply. A drug screen and background check is required.