Senior Business Development Manager - US

Senior Business Development Manager - US

This is a hands-on commercial role focused on developing Boxbar's US opportunity across venues, festivals, live events, sports, hospitality groups and strategic partners. You will be responsible for identifying high-value opportunities, building relationships with senior decision-makers, managing the full sales cycle and helping Boxbar create a repeatable approach to winning business in the US.

This is not a traditional account management role and it is not a purely desk-based sales role. You will be expected to open doors, attend meetings, represent Boxbar professionally, create strong commercial proposals and work closely with our UK-based leadership, operations, finance, marketing and technical teams to turn opportunities into successful projects.

The role will suit someone who is excited by the opportunity to help build a market from an early stage. You will have the chance to make a visible impact, shape how we approach the US market and grow with the business as our US presence develops.

New business development

• Identify and develop new business opportunities across the US events, venues, sports, hospitality and entertainment sectors.
• Build relationships with senior decision-makers, including venue operators, event owners, hospitality groups, promoters, concessionaires, sports organizations and strategic partners.
• Manage the full sales cycle from prospecting and initial conversations through to proposal, negotiation and close.
• Create a strong pipeline of qualified opportunities across priority sectors and regions.
• Build a clear understanding of customer needs, commercial drivers, buying processes and decision-making structures.

US market development

• Help Boxbar understand the strongest routes to market in the US.
• Research and map target accounts across venues, arenas, stadiums, festivals, live events, hospitality groups and relevant partner organizations.
• Identify where Boxbar can deliver the strongest commercial and operational value.
• Share market insight with the leadership team to support US growth decisions.
• Help refine Boxbar's US messaging, sales materials, proposal approach and customer pitch.

Commercial proposals and deal progression

• Produce clear, compelling and commercially sound proposals for prospective customers and partners.
• Build ROI-led business cases that show how Boxbar can improve service speed, customer experience, operational efficiency and revenue performance.
• Work with internal teams to ensure proposals are realistic, deliverable and commercially viable.
• Support contract discussions, pricing conversations and commercial negotiations.
• Maintain momentum throughout the sales process and ensure opportunities are followed up properly.

CRM, pipeline and reporting

• Maintain accurate and up-to-date CRM records.
• Track opportunities, next steps, stakeholders, deal value, probability and expected close dates.
• Provide clear updates on pipeline, priorities, risks and progress.
• Help create a more structured and repeatable sales approach for the US market.
• Use data and feedback to improve targeting, messaging and conversion.

Internal collaboration

• Work closely with UK leadership, operations, finance, marketing, product and technical teams.
• Ensure commercial opportunities are handed over clearly when moving toward delivery.
• Communicate customer expectations, timelines, operational requirements and commercial commitments clearly.
• Provide feedback from customers and prospects to help improve Boxbar's proposition.
• Support the wider team when needed, especially around major events, client meetings or strategic opportunities.

Industry presence

• Represent Boxbar at client meetings, trade shows, conferences, industry events and live activations.
• Build Boxbar's profile across relevant US sectors.
• Develop relationships with influencers, operators, partners and industry contacts.
• Act as a credible and professional ambassador for Boxbar in the US market.

We are looking for someone commercially driven, proactive and confident building relationships in a developing market.

You will be someone who enjoys opening doors, creating momentum and turning conversations…