Integrated Marketing Specialist
Listed on 2026-02-28
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Sales
Business Development, Sales Representative, B2B Sales
Inside Sales | Southeast Region
A Values-Driven Commercial Role with Real Career Runway
Our client is a 40-year-old, family-owned company serving nonprofit organizations across the U.S. The company has built a reputation for long-term partnerships, principled growth, and doing things the right way. With ~65 employees and a sales team known for exceptional tenure, our client is intentionally investing in the next chapter of its commercial organization.
This role is part of that long-term plan.
About the RoleThe Integrated Marketing Specialist plays a central role in helping nonprofit organizations understand and implement planned giving programs that support long-term financial sustainability.
From a day-to-day standpoint, this is a commercial, inside sales role grounded in education, credibility, and relationship-building. You will own a defined territory, engage directly with nonprofit leaders, and guide them through a consultative sales process that often unfolds over multiple conversations.
You will also represent the company in the market through conferences, webinars, and industry events—acting as a thoughtful ambassador for both the company and the planned giving discipline.
What Makes This Role DistinctOur clients' partner organizations are mission-driven nonprofits who value trust, clarity, and long-term impact. As a result, this is not a high-pressure, transactional sales environment.
Success in this role comes from:
- Listening carefully and asking the right questions
- Explaining complex ideas clearly and respectfully
- Staying engaged over time rather than pushing for quick wins
- Earning credibility with nonprofit leaders
This role rewards patience, preparation, and consistency.
Key Responsibilities- Manage and grow a defined Southeast territory (FL, MS, WV)
- Develop new nonprofit relationships and guide them through the company’s solutions
- Convert qualified leads into long-term clients
- Represent the company at conferences, councils, and association meetings
- Deliver webinars and presentations focused on education and insight
- Maintain accurate pipeline and activity tracking in Salesforce
- Partner closely with account management and internal teams post-sale
- Travel regionally 8–15 times per year (short, purposeful trips)
The role balances new business development (approximately 70%) with ongoing account support (approximately 30%).
The Core Capabilities That Matter MostWhile success in this role draws on many skills, the following five capabilities consistently separate strong performers from average ones
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The ability to guide nonprofit leaders through thoughtful, multi-step decisions. This role favors professionals who build trust, listen carefully, and remain engaged throughout the process rather than relying on pressure-based tactics.
Planned giving is nuanced and evolving. Strong performers enjoy learning, synthesizing information, and translating complexity into clear, practical guidance for clients.
Whether presenting at a conference, leading a webinar, or speaking one-on-one with an executive, credibility matters. This role rewards calm confidence, clarity, and the ability to educate without posturing.
This is a revenue-generating role. Successful candidates take ownership of their territory, pipeline, and follow-through, managing their work with discipline and integrity rather than relying on close supervision.
Our client’s culture is built on trust, long tenure, and respect for nonprofit missions. The strongest hires demonstrate humility, consistency, and a genuine service orientation.
This role is well-suited for someone with 3–6 years of professional sales experience who is ready to grow into a more consultative, trusted-advisor style of selling.
Relevant backgrounds include:
- SaaS or software-enabled services
- Financial services or advisory sales
- Tech-enabled B2B solutions with longer sales cycles
Planned giving experience is not required on day one. Commitment to learning it is.
Compensation & Structure- Base salary: $70–80K
- Variable compensation at goal: $20–30K
- Revenue goal per rep: ~$240K annually
- Hybrid schedule (Mon/Fri remote; Tue–Thu in office)
- No relocation required
- Frequent but manageable travel
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