Social Media Specialist

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Logitech is seeking a creative, strategic, and data-driven Social Media Specialist to lead our Logitech for Business (L4B) presence across Linked In, You Tube and Reddit with both organic and paid. You'll develop social strategies, create compelling content, manage paid campaigns, engage our community, and analyze performance to drive engagement, demand generation, and growth.

Reporting to the Head of Communications for Logitech for Business, you'll collaborate closely with marketing and demand generation teams to showcase our L4B solutions through innovative organic content and strategic paid amplification.

This role requires proven B2B social media experience with expertise in both organic strategy and paid campaign management, plus a track record of strong analytics, setting measurable goals and optimizing performance across digital platforms.

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share in our passion for Equality, Environment. These are the behaviors you’ll need for success at Logitech.

• Develop and execute a comprehensive social media strategy spanning organic and paid channels, with primary focus on Linked In and You Tube
• Own the social media content calendar, ensuring consistent posting cadence aligned with business objectives and campaign timelines
• Partner closely with the Demand Generation team to develop integrated paid social strategies, including boosted posts, sponsored content, and lead generation campaigns on Linked In
• Design content with dual-purpose utility for both organic reach and paid amplification
• Set measurable KPIs for organic growth, paid campaign performance, and overall ROI

• Create visually compelling assets using tools like Canva, Adobe Express, or Photoshop
• Edit short-form video content optimized for Linked In feed and You Tube Shorts
• Repurpose long-form content into social-first assets for both organic and paid distribution
• Adapt creative assets specifically for paid social formats and specifications
• Stay current on trending topics, algorithm changes, and platform best practices to inform content strategy

• Own and optimize end-to-end You Tube process
• Monitor and respond to comments to foster community engagement and brand loyalty
• Manage Linked In Company Page optimization, including showcase pages and employee advocacy programs
• Manage agency relationship

• Plan, execute, and optimize paid Linked In campaigns
• Manage paid social budgets, bid strategies, and audience targeting to maximize cost-efficiency and conversion rates
• A/B test ad creative, copy, and targeting parameters to continuously improve campaign performance

• Compile comprehensive monthly and quarterly reports tracking organic metrics (views, watch time, engagement rate, follower growth) and paid performance (CTR, CPC, conversions, leads)
• Interpret data insights and translate them into actionable recommendations for content optimization and paid campaign adjustments
• Present performance analysis to stakeholders with clear recommendations for strategy refinement
• Track competitive benchmarks and industry trends to identify growth opportunities
• Monitor campaign performance daily and make real-time optimizations to improve CTRs

• Proven experience managing B2B social media accounts with demonstrated success in both organic content strategy and paid social campaign management
• Paid Social Expertise:
  Proven track record running Linked In paid campaigns, managing budgets, and optimizing for lead generation and conversion metrics
• Content
  
  Skills:
  
  Proficiency in video creation, editing, and graphic design; ability to create assets optimized for paid advertising
• Platform Knowledge:
  Deep understanding of You Tube Studio, Linked In Campaign Manager, Linked In algorithm/best practices, and paid social advertising principles
• Writing:
  Strong, creative copywriting skills with…