Global eB2B Channel Marketing Manager
Job in
Camas, Clark County, Washington, 98607, USA
Listed on 2026-09-27
Listing for:
PR Girl Manifesto
Full Time
position Listed on 2026-09-27
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Marketing Management, Product Marketing
Job Description & How to Apply Below
Marketing##
Job Description Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
** Global eB2B Channel Marketing Manager, Logitech for Business
***
* Location:
** San Jose, Irvine, Camas, Dallas, Doral,FL
** Overview
* * Join Logitech for Business as the
** Global eB2B Channel Marketing Manager**, supporting growth across Amazon for Business and other leading eB2B resellers. As a strategic and hands-on marketing leader, you’ll bridge channel strategy, creative execution, and performance measurement—ensuring Logitech differentiates its brand and accelerates pipeline conversion in high-growth digital marketplaces. As a critical new role, this role will initially report to the CMO, Logitech for Business.
** Key Responsibilities**
* ** Channel Strategy & Activation** + Supporting the L4B Channel Team & Amazon for Business team, you will work cross-functionally to develop and execute actionable marketing plans for Amazon for Business and top eB2B reseller digital/online platforms (e.g., CDW, Insight, Staples, Media Markt, etc.). + Work cross-functionally with L4B Global Marketing, Channel, Amazon, DTB, Product Marketing, and Business Group (BG) teams to align commercial objectives with global marketing strategies.
+ Introduce innovations and implement best practices to optimize digital L4B channel performance—leveraging both established channel marketing strategies and emerging marketplace personalization tactics. + Align and drive regional investment recommendations to drive eB2B channel growth
* ** Creative Production & Optimization** + Partner with BG Product Marketing & DTB to ensure product positioning and value propositions underscore Logitech’s B2B differentiation. + Lead creation of high-converting ads, campaign assets, and enhanced product content (EPC/A+ pages), collaborating with designers and copywriters.
* ** Performance Analytics & A/B Testing** + Drive A/B testing and experimentation to maximize Return on Ad Spend (RoAS) and pipeline outcomes across L4B channels. + Define and report on core KPIs: ad click-through rate (CTR), conversion rates, pipeline contribution, and sales velocity, utilizing analytics platforms (e.g., Amazon Marketing Cloud, internal dashboards).
* ** Cross-Functional Alignment** + Facilitate seamless collaboration among Channel, BG Product Marketing, and Regional L4B Marketing teams to ensure unified go-to-market (GTM) approaches. + Share structured feedback and actionable insights to inform future campaigns and product launches.
* ** Brand Building & Differentiation** + Maintain Logitech for Business’s brand standards to ensure consistency in visual identity and messaging across platforms. + Identify global and regional marketplace nuances to support regions in localizing campaigns, drawing on established research on Western (US/EU) vs. Eastern (APAC) buying behaviors and procurement cycles.
** Qualifications
* ** Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
* 5+ years of B2B or channel marketing experience, with direct experience with Amazon or digital eB2B reseller platforms.
* Proven history of successful digital advertising, A/B experimentation, and campaign analytics—strong analytical skills required.
* Familiarity with B2B buying cycles, pipeline management, and demand generation methodologies.
* Experience managing agency and creative partnerships.
* Excellent communication, project management, and cross-functional leadership skills.
* International marketing experience or sensitivity to global business environments is highly valued.
** Why…
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