Lead Program Manager – Lead Generation,Customer Expansion Job Cambridge area,Massachusetts USA,Business

Own and evolve the end-to-end lead management operating model, improving how leads are captured, qualified, prioritized, routed, nurtured, and handed off to sales to increase pipeline creation and revenue impact.
Lead the integration of digital capabilities, automation, and CRM process enhancements to create a scalable, connected lead management ecosystem rather than isolated point improvements.
Establish program governance across lead management systems, including data stewardship, process controls, KPI ownership, and reporting standards, to improve transparency, quality, and speed of sales follow-up.
Partner cross-functionally with Sales, Marketing, IT, Pricing, Business Units, and Central Applications to define priorities, align requirements, and implement operating model and system improvements.
Develop and optimize lead scoring, prioritization, and routing strategies to improve lead quality, accelerate response times, and increase conversion to opportunity.
Partner with Marketing to strengthen data-driven nurture strategies across inbound and outbound programs, improving lead readiness and conversion effectiveness.
Guide analyst teams in streamlining and automating workflows, shifting effort from manual processing to higher-value customer and sales support activities.
Drive a structured continuous improvement roadmap by identifying process gaps, prioritizing enhancement opportunities, and leading changes that improve efficiency, scalability, compliance, and lead-to-opportunity conversion.
Translate performance data into executive-ready insights and recommendations, highlighting trends, risks, bottlenecks, and actions needed to improve pipeline performance and revenue outcomes.
Build strong global stakeholder partnerships to ensure alignment, consistency in execution, and adherence to governance standards, company policies, and data privacy requirements.

Requirements

Bachelor’s degree in Business, Marketing, Technology, or a related field; advanced degree or relevant certifications in Program Management, Digital Transformation, or CRM systems is a plus
5+ years of progressively responsible experience in program management, sales operations, marketing operations, or lead management within a data-driven, commercial environment
Demonstrated experience owning or significantly contributing to end-to-end lead management, demand generation, or customer lifecycle programs, with a track record of improving conversion, pipeline creation, or sales productivity
Strong understanding of CRM platforms, marketing automation, and digital lead management ecosystems, with the ability to translate business requirements into scalable process and system solutions
Proven ability to work cross-functionally across Sales, Marketing, IT, and Business Units to drive alignment, influence priorities, and deliver measurable business outcomes
Experience leveraging data, analytics, and performance metrics to identify opportunities, inform decisions, and drive continuous improvement initiatives
Ability to operate in a fast-paced, global environment—balancing strategic thinking with hands-on execution and managing multiple priorities effectively
Excellent communication and stakeholder management skills, with the ability to translate complex concepts into clear, executive-ready insights and recommendations
Self-directed, proactive, and results-oriented, with a strong bias toward ownership, accountability, and continuous improvement.

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Lead Program Manager – Lead Generation, Customer Expansion