Associate Director, Brand Analytics – Systemic Mastocytosis; SM

Associate Director, Brand Analytics – Systemic Mastocytosis (SM)

Location:

Cambridge, MA or Morristown, NJ

Sanofi is a global biopharma company focused on transforming the lives of patients with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. The Associate Director, Brand Analytics – Systemic Mastocytosis (SM) will report to the Director of Insights & Analytics – Systemic Mastocytosis and will be a strategic partner to Sanofi’s U.S. commercial leadership, delivering analytics support for AYVAKIT and pipeline SM products.

• Act as strategic partner and subject matter expert for brand leadership in key commercial activities/work streams such as brand planning, performance reviews, new indication launches, and assessment of new initiatives.
• Partner with brand team to develop and measure KPIs closely aligned with brand strategy and tactics.
• Lead development and maintenance of KPI reports for the broader commercial team, leveraging insights from marketing, sales, PSS, and market access functions.
• Synthesize brand performance metrics into a cohesive narrative and deliver strategic insights to commercial leadership.
• Drive development and refinement of dynamic performance dashboards to enable agile commercial decision‑making.
• Support new launches through leadership of behavioral segmentation and targeting.
• Perform ad‑hoc national and sub‑national analyses to proactively identify opportunities and threats using marketing tactic utilization, sales execution, and customer adoption metrics.
• Collaborate with Brand Analytics & Forecasting leads on TA/business‑unit‑level performance overviews and deep dives.
• Partner with Advanced Analytics colleagues to support optimization of promotional investments (e.g., marketing mix analyses) and to understand key business levers through AI/ML models.
• Engage with Field Deployment / Reporting colleagues to produce national and sub‑national sales force effectiveness reports.
• Coordinate with Data Management to ensure insights are derived from reliable, high‑quality information.
• Coach junior I&A team members through onboarding, upskilling, and training in Sanofi‑specific processes/data.
• Collaborate with offshore Sanofi Hub I&A team members to deliver Brand Analytics insights and provide day‑to‑day leadership in a matrix management structure.

• Bachelor’s degree required; advanced degree (MBA, MS, MD, PhD) preferred.
• Minimum of 5 years of experience in pharmaceutical/biotech analytics (manufacturer or consulting).
• Strong business acumen with well‑developed communication and presentation skills.
• Strong analytical skills, with ability to design, develop, and execute analyses to answer complex business questions.
• Patient‑level claims data experience (IQVIA, Komodo, Symphony, or similar platforms).
• Proficiency with Microsoft Office applications, particularly Excel and PowerPoint.
• Experience with data management & analysis platforms (e.g., Databricks, Snowflake).
• Experience with specialty pharmacy/patient services data and national‑level sales/demand data.

• Core analytics programming languages (SQL, R, Python, VBA).
• Data visualization/business intelligence tools (Power BI, Tableau, Qlik, or PowerPoint‑based dashboards).
• CRM system experience (Veeva, Salesforce, etc.).
• Experience in rare disease, oncology, or hematology therapeutic areas.
• Ability to collaborate with Advanced Analytics teams on AI/ML applications; hands‑on data science experience is a plus but not required.

• Ability to thrive in a fast‑paced environment and handle ambiguity.
• Strong project management skills, able to balance multiple priorities.
• Comfortable working in a matrixed environment with many cross‑functional partners.
• Authentic, humble team‑player with a strong desire to learn and develop new skills.
• Track record of delivering exceptional results.

• Competitive salary range: $148,500 – $214,500.
• Comprehensive rewards package with health, wellness, and preventive benefits.
• At least 14 weeks’ gender‑neutral parental leave.
• Opportunity to work in a global, innovative biopharma company.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and affirmative action employers committed to a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital status, civil partnership or union status, sex, gender, gender identity or expression, sexual orientation, disability, veteran or military status, domestic violence victim status, atypical cellular or blood trait, genetic information, or any other characteristic protected by law.