Associate Director, Market Insights

Overview:

The Associate Director of Market Insights will be responsible for the development and execution of primary and secondary market research plans to support the US TTR commercial priorities across patient audiences. This individual will work in close collaboration with the US Commercial Team, Business and Competitive Intelligence, Data and Analytics, Global Market Insights, Legal, Finance and Compliance.

The geographical location for this role is flexible, but preference for hybrid status based in Cambridge, US and reports to the Senior Director, Global Market Research.

Key Responsibilities:

Market Research Excellence Partner with key stakeholders to ensure key business questions are identified

Develop the annual market research plan that will meet the needs of the business to address key business questions

Design, execute and communicate robust qualitative and quantitative market research projects to generate actionable insights that address key business questions and advanced business understanding and strategic thinking

Partner with other business partners generating customer insights to synthesize learnings and generate insights that provide a more holistic understanding of the market

Provide key insights to help shape the Global and US Situational Assessments as part of the Brand Planning cycle

Identify and pilot innovative market research methodologies

Partner with other CX&I teams (and others as needed) to integrate secondary data and advanced analytics data in addressing key business questions.

Deliver projects on time and on budget, including making tradeoff decisions to ensure business needs are met Ensure compliance with codes of conduct and Alnylam’s internal policies, including pharmacovigilance

Leadership and Cross-Functional Collaboration Strategic Contribution :

Begins to take ownership of segments of the strategy (e.g., target customer group like HCP or patient).Balances big-picture thinking with tactical guidance

Influence and Negotiation :

Able to align diverse teams around shared goals and priorities.

Ensures customer insights are used appropriately (i.e. caveats and nuances are understood)
Leadership and Mentorship :

Provides guidance and mentorship to other team members.

Delegates tasks effectively while ensuring accountability.

Stakeholder Engagement :

Regularly interacts with higher-level stakeholders internally (Sr Dir and VP-level) as a thought partner to ensure key insights are integrated into business decisions

Builds credibility by deep understanding of insights and market knowledge for the broader brand (not just their area of focus)
Decision-Making Under Ambiguity :

Makes informed decisions in situations with incomplete or uncertain data.

Focuses on outcomes while anticipating risks and opportunities.

Qualifications:

Bachelor's Degree; MBA or Post-graduate degree preferred7+ years of marketing or market research, minimum of 5 years market research experience in pharma/biotech

Mastery level in the full range of market research methodologies.

Experience in rare disease areas desired, and multiple therapeutic areas

Excellent interpersonal listening, verbal, and written communication skills. Ability to communicate technical details to technical and non-technical resources.

Ability to interact and influence effectively with people at all levels and functions across the business.

US and Global experience

Compliance & Best Practices expertise

Ability to travel up to 15%#LI-ST1 #LI-RemoteU.S. Pay Range$ - $The pay range reflects the full-time base salary range we expect to pay for this role at the time of posting. Base pay will be determined based on a number of factors including, but not limited to, relevant experience, skills, and education. This role is eligible for an annual short-term incentive award (e.g., bonus or sales incentive) and an annual long-term incentive award (e.g., equity).Alnylam’s

robust Total Rewards package is designed to support your overall health and well-being. We offer comprehensive benefits including medical, dental, and vision coverage, life and disability insurance, a lifestyle reimbursement program, flexible spending and health savings accounts and a 401(k)…