Associate Director, Rare Disease Market Access Strategy

Responsibilities

• Support development and execution of comprehensive market access strategies to support the SMA and ALS brands across commercial and government payer segments.
• Support cross-functional planning and execution across all MA&R functions (including Payer Insights, Trade & Distribution, Patient Access, and National & Regional Account Teams) to ensure alignment with approved strategies.
• Coordinate and align with the Rare Disease Franchise on overall strategy as well as internal and external messaging.
• Deliver impactful value propositions, messaging, and promotional materials (both branded and unbranded) tailored to key customer segments (e.g., plans, PBMs, GPOS, IDNs).
• Execute on pull-through activities to ensure access optimization.
• Support work with Medical, HEOR, Global V&A in the generation of evidence to support access strategy.
• Work closely with Brand, legal, and finance in the development of contracting strategy to align with market dynamics and brand goals.
• Develop pricing and innovative contracting strategies (e.g., value-based contracts).
• Work with cross-functional teams to model scenario-based business cases to support key contracting recommendations to senior leadership.
• Research, compile, analyze, and assess market landscape data/trends to develop customized solutions that maximize patient access.
• Support development of Free Drug and co-pay support strategies.
• Support development of SP and SD strategies to optimize patient access.
• Execute and support training of MA&R RADs and NADs in alignment with approved strategies and materials.
• Support initiatives to evaluate MA&R performance in support of the Rare Disease Franchise.
• Support multiple cross functional teams in various projects as a market access expert (e.g., gross-to-net work streams, forecasting, long-range planning, etc.).
• Support pipeline activities, including Biogen’s pipeline assets for the SMA and ALS populations.

• BA, BS or equivalent required, MBA preferred.
• 7+ years of pharmaceutical, biopharma industry experience, including direct responsibility for marketing activities, ideally for payers, HCPs, and reimbursement audiences.
• Ability to work cross-functionally to develop payer messaging, contracting strategy, build business cases, and develop training/communication plans for field teams.
• Knowledge of standard Payer research methodologies, financial analyses, and gross-to-net dynamics.
• Excellent analytical, strategic thinking and critical thinking skills with the ability to translate data into strategy.
• Must be highly motivated with strong interpersonal and communications skills.
• Ability to develop and deliver clear, compelling presentations on complex pricing topics to senior-level executive audience.
• Ability to handle multiple tasks and effectively prioritize to meet individual and team goals.
• Must be able to produce high quality, accurate work under time constraints.
• Ability to build and maintain strong cross-functional and cross-team ties to influence colleagues.
• Must have the ability to work effectively in a team environment.