Director of Brand Strategy & Commercial Integration - Patient Support Services, Rare Hem and On

Director of Brand Strategy and Commercial Integration – Patient Support Services, Rare Hem and Oncology

Location:

Cambridge, MA

Sanofi Rare Hem and Oncology Patient and Provider program offers a comprehensive set of services that support patients, their caregivers, and healthcare providers. The Program provides support to patients on product education, access to therapy. The Program’s operations team provides support to healthcare providers by helping their patient’s access therapy as quickly as possible. The Brand Strategy & Commercial Integration Lead serves as the strategic partner to commercial brand teams, architecting the integration of patient services into commercial strategy and execution.

This role leads annual brand planning, customer insights strategy, and brand messaging while ensuring patient support programs drive measurable business outcomes across the rare hematology and oncology portfolio. This individual serves as the primary point of contact to Brand Leadership, owns the annual brand planning cycle for patient support programs, leads commercial messaging strategy across all touchpoints, and drives Plan of Action (POA) planning to ensure cross-functional alignment.

This role requires a strategic leader with deep commercial acumen, brand marketing expertise, and the ability to translate patient support program capabilities into compelling brand value propositions that drive measurable business results. Serve as the strategic partner to commercial brand teams, architecting the integration of patient services into commercial strategy and execution. Lead annual brand planning, customer insights strategy, and commercial messaging while ensuring patient support programs drive measurable business outcomes across the rare hematology and oncology portfolio.

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

We’re an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system — and innovative pipeline — enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. Main Responsibilities

Brand Planning & Execution

• Strategy Lead annual brand planning cycle including situation analysis, strategic prioritization, business case development for patient support programs
• Communicate patient support program strategy within the broader brand planning framework, ensuring alignment with commercial objectives and market dynamics
• Conduct comprehensive situation analysis, including market assessment, landscape evaluation, and patient support program performance review
• Facilitate strategic prioritization sessions with cross-functional teams to identify key opportunities and resource allocation for patient support programs
• Develop business cases for major patient support program investments
• Own budget development and allocation for patient support programs within the brand planning process, ensuring financial alignment with strategic priorities
• Present brand planning recommendations to Commercial Leadership and secure alignment on strategic direction and resource allocation

Brand Team Partnership & Strategic Leadership

• Act as Brand Team partner and point of contact to Brand Leadership across the rare hematology and oncology portfolio
• Represent patient support services at senior leadership level in brand strategy sessions, commercial reviews, and strategic planning
• Ensure patient support programs are fully integrated into brand strategy, commercial execution, and field activities
• Partner with Brand Marketing leadership to align patient support program capabilities with brand positioning and commercial messaging
• Serve as the voice of Patient Support Services in cross-functional brand discussions, ensuring program capabilities and patient insights inform commercial…