US Head of Respiratory Patient

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Location:

Cambridge, MA. The US Head of Respiratory Patient Experience is a senior strategic leader responsible for designing and orchestrating the end-to-end patient journey across the respiratory portfolio. This role drives data‑driven, patient‑centric marketing, precision engagement, and omnichannel excellence, embedding human‑centered design across cross‑functional teams to improve patient outcomes and experience. Reports to the US Franchise Head, Respiratory.

• Own and Operationalize the End‑to‑End Patient Journey
• Lead deep, data‑driven journey mapping to uncover unmet needs, pain points, and decision moments.
• Align R&D, Medical, Market Access, Patient Support Services, and Digital teams around a unified journey framework.
• Own the patient KPIs, identify success measures and create feedback loop for continuous improvement.
• Promote customer experience design as a core marketing capability.
• Encourage field immersion and insight programs to keep marketers close to patients.
• Lead Alliance cross‑functional planning and execution
• Build and maintain a patient forum
• Manage the franchise patient ambassador program
• Insight‑Driven Decision Making
• Foster a culture of data fluency and performance mindset.
• Leverage real‑time data and predictive analytics to inform engagement strategies.
• Champion test‑and‑learn experimentation across marketing teams.
• Omnichannel Excellence
• Build next‑generation omnichannel strategy and partner with marketers and US Go‑To‑Market‑Capabilities, GTMC, to deliver personalized content
• Partner with Digital and GTMC to activate data across channels (email, rep‑triggered, paid media, etc.).
• Invest in digital and omnichannel proficiency for marketers.
• Precision Engagement (Patient)
• Design AI‑powered, behaviorally informed strategies for patient acquisition and engagement.
• Integrate behavioral science into targeting and messaging frameworks.
• Build and operationalize strategies to find and engage patients based on in‑depth understanding of their journey
• Retention & Adherence Strategy
• Apply behavioral design to maximize adherence drivers and minimize barriers.
• Serve as key liaison with Public Affairs, Patient Advocacy, and Patient Support Services.
• External Innovation & Trends
• Bring outside‑in thinking through competitive insights and external experimentation.
• Monitor emerging trends in patient experience, digital health, and engagement.
• Journey Orchestration & Experience Design
• Lead human‑centered design initiatives to improve experience across touchpoints.
• Develop non‑branded value content (e.g., affordability, mental health, prescribing simplification).

• Experience:
  
  7+ years in pharmaceutical, healthcare or direct to consumer industry. Respiratory therapeutic area experience is considered to be an asset.
• Key Proficiencies:
  • Strategic leadership and cross‑functional alignment
  • Journey mapping and behavioral insight application
  • Omnichannel and digital marketing expertise
  • Data analytics and performance optimization
  • Human‑centered design and experience strategy
  • Strong communication and stakeholder engagement

• Bachelor’s degree required; advanced degree (MBA, MPH, Pharm
  
  D, or similar) strongly preferred.