Performance Marketing Lead

PERFORMANCE MARKETING LEAD
, Open Learning, to lead paid acquisition and performance execution across channels. This role will operate with a high degree of independence and accountability, while working in close collaboration with the Marketing team and cross-functional partners; plan, execute, optimize, and scale paid marketing initiatives across search, social, display, video, and emerging channels; lead channel-level paid media strategy and execution across core channels including Google Ads, Meta, Linked In, You Tube, display, and emerging platforms in support of MIT Open Learning’s growth objectives;

translate growth objectives and portfolio priorities into clear media plans and testing roadmaps; build, launch, and optimize full-funnel campaigns across awareness, consideration, and demand capture, in coordination with on-campus partners; manage daily optimization across platforms, including bids, budgets, audiences, creatives, placements, and testing strategies; and develop and improve scalable processes to manage large budgets efficiently and reduce manual effort.

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