SEO & Content Strategy Manager

SEO & CONTENT STRATEGY MANAGER , Open Learning , to lead organic growth and content development across our digital ecosystem. This role addresses a critical gap in organic visibility and discoverability and is responsible for working collaboratively with on-campus stakeholders to build a scalable, future-ready SEO and content engine that supports long-term demand, credibility, and brand recognition in higher education and professional learning.

This role will develop the strategy and support execution through content briefs for a distributed team of creators, and contribute directly through writing, editing and optimization. Will develop and execute a comprehensive, content‑led SEO strategy in collaboration with the Director of Marketing and in‑person engagement with cross‑functional partners to increase visibility and qualified organic traffic across MIT Open Learning properties;

integrate traditional SEO best practices with emerging Generative Engine Optimization (GEO) and AI‑driven search factors in a practical and accessible way; and conduct keyword research, search intent analysis, content gap assessments, and competitive benchmarking using tools such as Google Search Console, Ahrefs, and SEMrush.

Bachelor's degree in communications, marketing, journalism, digital media, or a related field; and a minimum of seven years of relevant experience in SEO, content strategy, or digital communications.

The SEO & Content Strategy Manager is required to work in person, on campus, in Cambridge, Massachusetts, two to three days per week. The in‑person requirement is determined by the Vice Provost, Open Learning and is subject to change based on the needs of Open Learning and MIT.