Director, Integrated Insights & Analytics - Rare Disease

** About This Role
** The Director, Integrated Insights and Analytics Lead - Rare Disease, is a Therapeutic area facing role, enabling data-driven decisions, and proactively delivering actionable insights.

This position will allow you to shape the Rare Disease cross-functional team, a top priority for Biogen North America, laying the groundwork for processes that can be scaled across other brand teams.

This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. Responsibilities include insights and analytics, including primary marketing research, secondary analytics, forecasting guidance, and competitive intelligence. The role reports into Senior Director of Decision Sciences and is a core member of the franchise leadership team   As the key partner to commercial and marketing leadership and a member of the Decision Sciences, you will help identify & address the most important business problems facing the franchise.

The role will leverage the capabilities of the decision sciences hubs such as data science and digital, forecasting and data strategy to synthesize the best-in-class insights. This role will partner directly with North America Leadership team members and Heads of Marketing to proactively communicate risks and opportunities and drive action

Additionally, this role will lead the development of performance narrative and generation of insights supporting US brand in collaboration with the franchise lead, brand lead, Insights lead and (as appropriate) Global stakeholders.
** What You’ll Do
*** Lead and manage the relationship with Franchise Leadership Team in support of the insights lead
* Drive insights agenda:

Scope, lead, and deliver brand projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics
* Be a subject matter expert in different areas of Decision sciences such as forecasting, patient analytics, market research and behavioral science and disrupt the thinking and introspection brand performance
* Deliver high quality ad hoc analyses to leadership that offer clear recommendations to drive brand strategy
* Proactively provide actionable insights to key stakeholders for both short-term resource allocation decision and long-term strategy development
* Collaborating with Advanced Analytics and Orchestration team and other Business Intelligence and Operations (BIO) teams to support initiatives to guide brand execution
* Lead Integrated Customer Plan (ICP) and Annual Operating Plan (AOP), and provide commercial team with comprehensive performance, target audience, and market insights to support strategy & resource investment
* Cultivate strong relationships and effective ways of working within MS Marketing team
* Pursue novel research methodologies that offer new capabilities and ways to optimize project efficiency
* Partner effectively with leadership to ensure that key business decisions are based on data/fact-based analysis
* Drive innovation in analytics and business execution to have impact on business performance
** Who You Are
** You are an exceptional leader and a contributor,passionate about being part of a high-performance team that prioritizes & delivers on the needs of our core partnering functions. You have:
* High Analytical Horsepower / Skillset – High comfort sourcing, manipulating, analyzing and visualizing data; ability to effectively present and defend analyses. Strong ability to use data and research to diagnose issues and test hypotheses for the commercial team.
* Project / Deliverable Management Expertise – High proficiency with gathering and synthesizing qualitative and quantitative inputs into synthesized, actionable insights
* Advanced Strategic Thinking and innovation– Able to independently design/identify the ideal approach to answering complex business questions pulling from all available internal/external data sources; able to draft synthesized outputs and drive beyond the raw output of the analysis to actionable insights; anticipates the next question(s) from management
* Communication –…