DTC​/P AA & AI, Data Analyst

Job Title: DTC/P AA & AI, Data Analyst

Location: Morristown, NJ

At Sanofi, we’re committed to providing the next-generation healthcare that patients and customers need. It’s about harnessing data insights and leveraging AI responsibly to search deeper and solve healthcare challenges and unmet needs sooner than ever before.

Join the Digital Global Business Unit focused on delivering the best-in-class personalized digital experience to customers and patients powered by data-driven decisions. This role will focus specifically on the digital experience of consumers and/or patients who could benefit from Sanofi specialty therapies. As part of the DTC/P Advanced Analytics & AI team, you will work with the Product Line Owner, the Activation Product Owner, the Insights and Measurement Product owner, and other stakeholders to support activities such as audience activation, media and campaign measurement support, and data operations.

Join the digital engine driving Sanofi’s transformation – where AI, automation, and bold experimentation power faster science and smarter decisions. You’ll help build the first biopharma company powered by AI at scale.

• Design, operationalization, and interpretation of measurement and insights capabilities of the DTC/P ecosystem; ensuring the measurement insights are activation ready to support all Use Cases required by the Business
• Innovate DTC/P cross-media intelligence measurement and reporting capabilities ensuring the platform and assets are future-fit and able to support AI-mediated engagement throughout the customer journey lifecycle
• Assess the impact of key digital direct consumer/patient experience products and the subsequent advancements required in measurement and insights to support ongoing initiatives
• Collaborate with cross-functional teams to gather requirements and drive measurement and insight strategy for platform use cases
• Activate Use Case audiences to publisher platforms and ensure successful activation
• Support agile pod Use Case development teams by participating in segmentation, test & control, and final audience builds
• Provide data quality control testing and insights for various data feeds ingested into the DTC/P platform
• Support reporting and visualization: interpret measurement dashboards for key stakeholders to monitor real‑time performance indicators and digital media engagement trends
• Assist the DTC/P Insights and Measurement Product Owner with data mining and data insights for ad‑hoc project requests
• Help standardize and deliver digital products focused on consumer/patient experience analytics and AI
• Promote architectural consistency and usability standards; define and execute test cases

• Work with the DTC/P team, business stakeholders, and the systems integrator to define required KPIs, reporting insights, and dashboard designs
• Create processes and procedures for measurement and insights reporting, and recommend optimizations based on measured media, audience, and placement performance

• A strong background in Data, Analytics, Measurement and a passion for driving innovation through foundational data-driven solutions
• Extensive experience in digital media audience activation and measurement reporting
• Experience interacting with digital media publisher data, audience data, and onboarding data consumption layer-ready data

• Bachelor’s degree in any domain;
  Master’s a plus
• Minimum of 5+ years of experience in data analytics and/or digital media analytics or related roles
• Familiarity with descriptive and predictive analytics
• Proficiency with business intelligence tools like Tableau, Power BI for creating dashboards and visualizations
• Experience with data visualization libraries in Python or R
• Experience ensuring data accuracy, completeness, and consistency across datasets; building trusted data foundations that enable reliable decision making
• High proficiency in SQL with experience creating data models for analysis and reporting
• Ability to rapidly understand key business processes and their corresponding data assets and data flows
• Proficiency in segmentation testing,…