Director, Customer and GTM Strategy Analytics Pharma

Job Title:

Director, Customer and GTM Strategy Analytics Pharma

Location:

Cambridge, MA

About the job

Ready to push the limits of what's possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

At Sanofi, we chase the miracles of science to improve people's lives. We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into reality for millions of people.

Strategic Context:

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company's history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.

The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos that existed between business units as well as duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.

The GTMC organization aims to:

* Centralize Go-to-Market operational tasks across GBUs

* Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global

* Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The Director, Customer and GTM Strategy Analytics Pharma will lead a team of analysts who are responsible for the development, measurement, and communication of Commercial KPIs across key assets of Sanofi's portfolio. As a member of the Insights and Analytics (I&A) team, this individual will be an integral strategic partner to Commercial leadership in both assessing performance of in-line indications and planning for future launches.

This position will report to the Head, Pharma Insights and Analytics and will be based in Cambridge, MA or Morristown, NJ.

About Sanofi

We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system - and innovative pipeline - enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.

Main Responsibilities:

Lead the creation of a new Customer and Go-To-Market (GTM) analytics and operational strategy with the Head of Commercial Transformation and Specialty Care GMs:

* Create a data acquisition strategy to support both analytics and operations

* Evaluate and inform Specialty Care's GTM strategy creation with analytics and insights

* Co-lead with Head of Commercial Transformation business case creation of new GTM Models

Effectively allocate resources to provide best-in-class analytics support to the broader organization in support of GTM initiatives, with a focus on measuring & understanding performance of in-line assets:

* Lead Hub team day to day on projects in a matrix management structure

* Evaluate performance vs. KPI targets, with a focus on assessing impact of differential GTM models

* Lead development of KPI trackers / dashboards that accurately, clearly, and intuitively communicate performance insights especially pertaining to varying customer groups and types

* Proactively identify performance trends, and lead Brand Analytics team in leveraging national / sub-national marketing tactic utilization, sales execution, and customer adoption data to better understand key risks & opportunities

* Synthesize performance metrics into a cohesive narrative, and deliver strategic insights to Commercial leadership

* Develop Analytics support strategies for new / expanded therapy areas, including account segmentation, targeting, sales force sizing, etc.

* Collaborate with Data Management in optimizing Commercial data assets to ensure availability & accuracy of GTM Analytics insights

* Partner with Advanced Analytics colleagues to support optimization of promotional spend (e.g., marketing mix analyses) and better understand / impact key business levers (e.g., application of AI / ML models to understand patient conversion,…