Vice President, Ecosystem Product; GM, Ecosystem

Overview

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Vice President, Ecosystem Product (GM, Ecosystem) — Product — Remote - USA

Our mission at Hub Spot is to help millions of organizations grow better. As we enter an AI-first era, our ecosystem of builders, developers, partners, and integrations will play a defining role in how customers build, scale, and differentiate.

As Vice President, Ecosystem Product (GM, Ecosystem), you will define and lead the strategy, product direction, and business impact of Hub Spot’s ecosystem. You’ll own the builder & developer platform, app marketplace, and ecosystem experiences—turning them into a durable growth engine that drives acquisition, retention, and expansion. This is a high-impact leadership role where you’ll shape how developers, partners, and AI agents build on Hub Spot for the next decade.

• Set and execute a multi-year vision for Hub Spot’s ecosystem, spanning builder & developer platform, APIs, marketplace, and emerging AI-driven surfaces.
• Turn the ecosystem into a measurable growth engine by defining and owning metrics across adoption, retention, revenue influence, and partner success.
• Lead and develop a senior, multi-team product organization across platform, marketplace, and ecosystem experiences.
• Build a seamless developer experience by improving API/MCP quality, documentation, tooling, governance, and platform reliability.
• Define how builders, developers and partners build AI-powered apps, agents, and integrations within Hub Spot’s platform.
• Drive a best-in-class marketplace experience that enables customers to discover, evaluate, and adopt ecosystem solutions.
• Partner cross-functionally with Developer Relations, Partnerships, Sales, Marketing, and Customer Success to embed ecosystem solutions into the flywheel.
• Establish operating models, decision frameworks, and execution cadences that enable fast, data-driven ecosystem innovation.
• Represent Hub Spot externally with developers, partners, and industry leaders to shape ecosystem strategy and credibility.

• 10+ years of product management experience, including leadership of large, multi-team product organizations.
• Proven success building and scaling developer platforms, APIs, or app marketplaces at meaningful scale.
• Track record of turning ecosystems into growth drivers that impact acquisition, retention, or revenue.
• Strong perspective on AI, agents, and platform ecosystems, with experience applying these concepts in real products.
• Experience hiring, developing, and leading senior product leaders in high-performing organizations.
• Demonstrated ability to influence cross-functional stakeholders at the executive level.
• Data-driven approach to defining metrics, prioritizing investments, and driving outcomes.
• Ability to simplify complex systems into clear strategies and execute with focus and alignment.

• Experience with CRM, marketing, sales, or service ecosystems.
• Background working closely with Developer Relations or similar functions.
• External-facing experience (e.g., public speaking, developer community engagement).
• Experience in high-growth SaaS environments where ecosystem strategy is core to differentiation.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under Hub Spot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in Hub Spot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we think about the range you see. Learn more about Hub Spot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks Hub Spot offers to help employees…