Associate Director, US Consumer Analytics

Job Title:

Associate Director, US Consumer Advanced Analytics

Location:

Cambridge, MA or Morristown, NJ.

• Serve as an analytics business partner to assigned consumer brands and indications, translating brand strategy, media priorities, and business questions into clear analytics plans and recommendations.
• Design and interpret insights for DTC/P ecosystem, impact assessment of use cases, and support ongoing advancements to support AI‑mediated engagement throughout the customer journey lifecycle.
• Partner with Brand and Media teams to define KPIs, audience priorities, measurement needs, test‑and‑learn opportunities, and optimization questions for Direct to Consumer/Patient campaigns.
• Develop performance insights that connect consumer engagement, media activity, audience behavior, patient journey progression, and business outcomes.
• Lead or support recurring performance readouts, translating analytical outputs into clear business implications and recommended actions.
• Contribute to the development of the US Consumer Media Analytics Strategy and support scaling of consumer analytics capabilities, such as audience segmentation, lookalike modeling, patient journey analytics, media measurement, attribution, reporting, and test‑and‑learn frameworks.
• Define and execute business requirements, analytical inputs, and success criteria for priority use cases in partnership with Omnichannel, Digital, Data Management, Data Engineering, and Data Science teams.
• Design, execute, and interpret analyses of large healthcare and media datasets and translate complex data findings to clear actionable recommendations for commercial and cross‑functional teams.
• Help establish repeatable standards, templates, QA processes, and documentation to improve consistency across brands and indications.
• Support prioritization of analytics work across brand needs, capability‑building priorities, and available team capacity.
• Coordinate with Agency and vendor partners, offshore analytics hub, and internal stakeholders to support media measurement, audience activation, performance reporting, and knowledge transfer.
• Ensure analytics outputs are accurate, actionable, privacy‑conscious, and aligned with relevant policies, SOPs, and governance requirements.
• Contribute to a team culture that values curiosity, collaboration, inclusion, analytical rigor, and business ownership.
• Work effectively in a matrixed environment, balancing strategic priorities, hands‑on analytical work, and cross‑functional stakeholder needs.

Basic Qualifications

• Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, or Engineering).
• Minimum of 5+ years of experience in commercial brand and/or media analytics, or equivalent consulting experience.
• Demonstrated experience working with 1st & 3rd party consumer data sources across key media channels (CRM, CTV/OLV, Search, Social).
• Strong foundation in core statistical methods, experimental design, and causal inference methods to support media incrementality and campaign lift measurement.
• Proficiency in SQL and Python is required.
• Proven ability to translate complex analytical findings into clear, actionable business recommendations for non‑technical audiences.
• Strong communication and presentation skills, with demonstrated ability to conduct meetings and present independently to cross‑functional stakeholders, including senior leadership.
• Strong strategic thinking ability and solid understanding of the life‑sciences industry.
• Ability to work effectively in a highly matrixed environment, collaborating across multiple teams and time zones.
• Strong learning agility, intellectual curiosity, and attention to detail.
• Ability to think strategically in ambiguous environments and adapt as business priorities evolve.
• Demonstrated emotional intelligence (EQ) and collaborative leadership skills.

• Master's, MBA, or PhD in a quantitative field, or advanced certification in data science or machine learning.
• Experience working as a media analyst at a marketing or media agency.
• Deep hands‑on expertise in multi‑touch attribution modeling, preferably for pharmaceutical brands.
• Experience with key…