Marketing Technology Integration Lead; Martech

Position: Marketing Technology Integration Lead (Martech)
## Marketing Technology Integration Lead (Martech)
Apply locations:
Cambridge (US) time type:
Full time posted on:
Posted Yesterday job requisition :
R-21610
*
* Title:

** Marketing Technology Integration Lead (Martech)
** Company:
** Ipsen Pharma (SAS)
** About Ipsen:
** Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas:
Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries.

We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at
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* Job Description:

**** Summary
* * Be responsible for designing, implementing, and optimizing the marketing technology ecosystem that powers personalized, compliant, omnichannel experiences for consumers and providers in the beauty and medical aesthetics sector.

This role acts as the strategic and technical integrator across platforms (CMS, CRM, marketing automation, analytics) and teams (Marketing, IT, Data, Digital, Compliance), ensuring seamless content delivery, data governance, and campaign activation.
** Main Responsibilities & Technical Competencies
**** Own Mar Tech platform implementation
*** Lead implementation of Mar Tech platforms for consumer- and provider-facing content (e.g., role-based portals and journeys)
* Own integration across CMS, mkt. automation, CRM, and analytics to enable personalization & outreach (e.g., promos, events)
* Translate mkt. requirements into scalable technical solutions while ensuring data quality, privacy, & compliance (e.g., consent mgmt.)
** Enable omni-channel content delivery
*** Ensure consistent content delivery across web and owned omni-channel media (e.g., KOL, training, product info, claims)
* Oversee content workflows, personalization, and campaign enablement (e.g., events, promos/discounts, product updates)
** Drive data, measurement, and governance
*** Ensure accurate data capture, tagging, and performance measurement (e.g., provider click rates)
* Establish governance for content, privacy, and regulatory compliance (e.g., consent & preference mgmt., GDPR, CPRA)
** Coordinate cross-functional execution
*** Act as integrator across marketing, IT, analytics, and vendors
* Manage implementation timelines, risks, and launch readiness
** Technical Competencies
*** Strong understanding of Mar Tech ecosystems (CMS, marketing automation, CRM, analytics)
* Experience delivering omni-channel digital experiences and integrating platforms (e.g., Salesforce Marketing Cloud, Adobe)
* Ability to connect marketing strategy with technical execution
* Strong systems thinking across content, data, and customer journeys
* Clear communicator across technical, marketing, and business stakeholders
** Knowledge & Experience**(essential):
* Bachelor’s degree in Engineering, Computer Science, Business Information Systems, or a related field.
* Overall, 10 years of experience in a related field
* 6+ years of experience in Mar Tech implementation, Mar Tech integration, or digital transformation
* Hands-on experience with CMS and marketing platforms (e.g., Adobe, Salesforce, Sitecore, or similar)
* Experience integrating Mar Tech platforms with enterprise data and analytics systems
* Familiarity with privacy, consent management, and regulated content environments preferred
* Proven track record of delivering E2E Mar Tech implementations(preferred):
* Master’s degree in Engineering, Computer Science, Business Information Systems, or a related field
* MBA* Overall, 10-12 years of experience in a related field (ie Commercial IT)
* 6+…