Senior Manager, AI Search & Discovery; GEO​/AEO

Insurify is one of America’s fastest-growing MIT Fin Tech startups and has been recognized as one of Inc. 5,000’s fastest-growing private companies in America in 2025, 2024, 2023, 2022 and 2021, Forbes Fintech 50 List for 2023, 2022, and 2021, Forbes Next Billion Dollar Startups of 2022 global and Top 100 Insur Tech company. We’re changing the way millions of people compare, buy and manage insurance with artificial intelligence, technology, and superior product design.

Our company vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison, purchase, and management. Our team is critical to achieving our vision and fostering the right culture is essential to our team’s success.

• $1.3 Trillion market opportunity
• MIT alumni founders
• Female-led startup
• $130M total funding
• Strong leadership team with experience from many successful startups around the world

We’re looking for a Senior Manager, AI Search & Discovery (GEO) to help build and scale Insurify’s GEO/AEO program, improving how Insurify and sub‑brands are discovered, described, cited, and recommended across AI-powered search, generative answer engines, and emerging organic discovery surfaces.

This role sits within Product SEO at the intersection of SEO, content strategy, digital PR, brand reputation, analytics, and public data. Reporting to the Director of Product SEO, you’ll manage the day‑to‑day operating system for AI search visibility, including prompt monitoring, reporting, source‑gap analysis, execution planning, and cross‑functional coordination across content, PR, brand, legal, product, data, and reviews.

You’ll play a critical role in turning ambiguous AI-search signals into clear recommendations, connecting visibility improvements to measurable business outcomes, and strengthening the online consensus that Insurify is a trusted insurance comparison platform.

This is a hybrid position that requires candidates to be able to come into our Cambridge, MA office Tuesdays, Wednesdays, and Thursdays.

• Increase AI search visibility for Insurify: Improve how often Insurify is surfaced, cited, and recommended across LLMs, AI-powered search, generative answer engines, and emerging organic discovery surfaces.
• Improve the quality and accuracy of brand perception in AI answers: Strengthen how AI systems describe Insurify, including key attributes such as trust, savings, quote accuracy, carrier breadth, comparison quality, customer experience, and differentiation from lead‑generation sites.
• Own the AI Search & Brand Visibility roadmap: Translate Product SEO priorities into a clear strategy, execution roadmap, and measurement plan for improving visibility and brand perception across owned, earned, and third‑party surfaces.
• Identify and prioritize the highest-impact levers: Determine which initiatives will best improve AI visibility and brand perception, including owned‑site messaging, public data, PR, product marketing, partner messaging, social/community surfaces, reviews, reputation signals, and third‑party source corrections.
• Strengthen brand consensus across the web: Analyze the sources that shape how AI systems understand Insurify, then work with PR, brand, legal, content, product, data, and other stakeholders to correct inaccuracies, close source gaps, and reinforce Insurify as a trusted insurance comparison platform.
• Drive cross-functional execution: Lead projects from discovery through execution and measurement across Product SEO and partner teams, proactively managing ambiguity, trade‑offs, stakeholder alignment, and follow‑through.
• Lead AI and agent-readiness across owned surfaces
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  Partnering with product and engineering to make Insurify’s web app, mobile experiences, comparison tools, structured data, and potential MCP/API integrations easier for AI assistants and agents to understand, navigate, cite, and safely use.

• 6+ years of experience in SEO, organic growth, content strategy, digital PR, brand visibility, reputation management, or a related growth discipline.
• Strong understanding of how search engines and AI-driven answer systems discover, interpret, synthesize,…