Associate Director, US Omnichannel​/Digital Engagement

What You’ll DoOmnichannel Strategy & Experience Architecture

• Serve as Omnichannel/Digital subject matter expert and Experience Architect for assigned Therapeutic Area(s).
• Translate Brand objectives into orchestrated, AI-enabled customer journeys (awareness through engagement and conversion).
• Design engagement flows using next-best-action recommendations across customer, channel, content, cadence.
• Ensure omnichannel strategies are insight-driven, compliant, measurable, and aligned to Brand/portfolio priorities.

• Primary omnichannel point of contact for the Brand; own end-to-end strategy and execution.
• Guide experience design, channel appropriateness, content sequencing, and omnichannel investment decisions.
• Facilitate engagement planning sessions; provide performance insights, learning agendas, and strategic recommendations.

• Own omnichannel campaign planning, execution, performance, and optimization.
• Integrate Media strategies into omnichannel experience design.
• Collaborate with Media, Omnichannel Operations, Decision Science, IT for on-time, compliant execution.
• Translate experience designs into business/operational requirements prioritized via SAFE/Agile; ensure adherence to playbooks/SOPs.

• Be TA expert on Mar Tech ecosystem and AI-driven orchestration tools.
• Champion adoption of omnichannel capabilities with Operations; take E2E campaign execution accountability.

• Own omnichannel impact against Brand objectives.
• Partner with Decision Sciences to refine next-best-action logic; champion tagging/tracking/reporting readiness; drive optimization via testing.

• 7+ years omnichannel/digital healthcare experience in pharma/biotech (strategy, planning, execution, measurement).
• Omnichannel Strategy Design for inline brands (journeys, channel mix, content sequencing).
• AI-enabled omnichannel fluency (next-best-action, personalization, orchestration).
• Brand partnership and influence experience.
• Campaign planning/optimization ownership.
• Mar Tech operational proficiency.
• Cross-functional collaboration with Media, Operations, Decision Science, IT, compliance.
• Analytics-driven continuous improvement.
• Compliance-first mindset (regulatory, privacy, and PRC requirements).

Education:

BA/BS required; MBA preferred.

Medical, dental, vision, life; fitness/wellness with reimbursement; short/long-term disability; 15+ days paid vacation + end-of-year shutdown (Dec 26–Dec 31); company holidays + personal significance days; sick time; paid maternity/parental leave; 401(k) with match; employee stock purchase plan; tuition reimbursement up to $10,000/yr; ERG participation.