Marketing Technology Integration Lead; Martech

Marketing Technology Integration Lead (Martech) – Ipsen Pharma (SAS)

Summary:

Be responsible for designing, implementing, and optimizing the marketing technology ecosystem that powers personalized, compliant, omnichannel experiences for consumers and providers in the beauty and medical aesthetics sector.

• Own Mar Tech platform implementation.
• Lead implementation of Mar Tech platforms for consumer- and provider-facing content (e.g., role‑based portals and journeys).
• Integrate across CMS, marketing automation, CRM, and analytics to enable personalization and outreach (e.g., promos, events).
• Translate marketing requirements into scalable technical solutions while ensuring data quality, privacy, and compliance (e.g., consent management).
• Enable omni‑channel content delivery.
• Ensure consistent content delivery across web and owned omni‑channel media (e.g., KOL, training, product info, claims).
• Oversee content workflows, personalization, and campaign enablement (e.g., events, promos/discounts, product updates).
• Drive data, measurement, and governance: ensure accurate data capture, tagging, and performance measurement (e.g., provider click rates).
• Establish governance for content, privacy, and regulatory compliance (e.g., consent & preference management, GDPR, CPRA).
• Coordinate cross‑functional execution and act as integrator across marketing, IT, analytics, and vendors.
• Manage implementation timelines, risks, and launch readiness.

• Strong understanding of Mar Tech ecosystems (CMS, marketing automation, CRM, analytics).
• Experience delivering omni‑channel digital experiences and integrating platforms (e.g., Salesforce Marketing Cloud, Adobe).
• Ability to connect marketing strategy with technical execution.
• Strong systems thinking across content, data, and customer journeys.
• Clear communicator across technical, marketing, and business stakeholders.

• Bachelor’s degree in Engineering, Computer Science, Business Information Systems, or a related field.
• 10–12 years of experience in a related field (e.g., Commercial IT).
• 6+ years of experience in Mar Tech implementation, Mar Tech integration, or digital transformation.
• Hands‑on experience with CMS and marketing platforms (e.g., Adobe, Salesforce, Sitecore, or similar).
• Experience integrating Mar Tech platforms with enterprise data and analytics systems.
• Familiarity with privacy, consent management, and regulated content environments preferred.
• Proven track record of delivering end‑to‑end Mar Tech implementations.
• Experience in the life science industry and B2C markets.
• Master’s degree in Engineering, Computer Science, Business Information Systems, or a related field – preferred; MBA – preferred.

Annual base salary range: $145,000 – $210,000. This role is eligible to participate in Ipsen’s short‑term incentive program.

• 401(k) with company contributions
• Group medical, dental, and vision coverage
• Life and disability insurance, short‑ and long‑term disability insurance
• Flexible spending accounts
• Parental leave, paid time off, and discretionary winter shutdown
• Well‑being allowance, commuter benefits, and additional perks

We are an equal‑opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.