Performance Marketing Lead

PERFORMANCE MARKETING LEAD
, Open Learning, to lead paid acquisition and performance execution across channels. This role will operate with a high degree of independence and accountability, while working in close collaboration with the Marketing team and cross-functional partners; plan, execute, optimize, and scale paid marketing initiatives across search, social, display, video, and emerging channels; lead channel-level paid media strategy and execution across core channels including Google Ads, Meta, Linked In, You Tube, display, and emerging platforms in support of MIT Open Learning’s growth objectives;

translate growth objectives and portfolio priorities into clear media plans and testing roadmaps; build, launch, and optimize full-funnel campaigns across awareness, consideration, and demand capture, in coordination with on-campus partners; manage daily optimization across platforms, including bids, budgets, audiences, creatives, placements, and testing strategies; and develop and improve scalable processes to manage large budgets efficiently and reduce manual effort.

REQUIRED:

Bachelor’s degree in marketing, analytics, or a related field; and a minimum of seven years of experience managing paid digital marketing programs with direct accountability for performance outcomes.

The Performance Marketing Lead is required to work in person, on campus, in Cambridge, Massachusetts, two to three days per week. The in-person requirement is determined by the Vice Provost, Open Learning and is subject to change based on the needs of Open Learning and MIT.