Senior Manager, Digital Marketer

Overview

As the Senior Manager, Digital Marketing, you will develop and execute digital marketing strategies that deliver business results by strengthening brand presence and drivingengagement across digital platforms. You will report to the Director of Digital and Diagnostic Marketing for the Foundational Therapeutics Platform Business Unit. Thisrole supports Takeda's mission by using advanced digital marketing methods to reachand engage target audiences, including health care professionals, patients, andconsumers.

The position is classified as hybrid and is located in Cambridge, MA.

• Develop and implement comprehensive digital marketing strategies across multiple channels
• Manage large projects and initiatives with limited oversight
• Analyze performance data using tools such as Google Analytics to provide actionable, strategic insights that guide decisions
• Partner with brand marketing teams to understand priorities and bring digital strategy and campaign planning expertise to shape brand strategy and digital execution
• Work closely with cross‑functional partners to align on priorities, implementation plans, and operational support for existing and new initiatives
• Work within the Digital and Diagnostic Marketing Team to share ideas, align capabilities across franchises, and support one another

• Bachelor’s degree required; advanced degree (e.g., MBA or related master’s) preferred
• 6+ years of progressive experience in marketing or customer engagement, with significant experience in digital and omnichannel marketing within biopharma, healthcare, or a closely related industry required
• Experience leading digital or engagement strategy in a matrixed organization and identifying opportunities for improvement
• Experience developing Search Engine Optimization strategies to improve digital marketing performance and guide best practices (Generative Engine Optimization experience a plus)
• Experience using web analytics tools such as Google Analytics to interpret data, generate insights, and support team decision‑making
• Comfort adopting emerging technologies and openness to AI‑enabled processes that support planning, analysis, and execution
• Experience applying User Experience principles to digital marketing
• Ability to work across teams, build alignment, and lead through influence
• Ability to connect technical details to business goals and inform marketing decisions
• Comfort operating in changing environments and shaping new operating models or ways of working

• Experience in rare disease, plasma derived therapies, or specialty markets
• Hands‑on experience with customer experience mapping and omnichannel journey design
• Knowledge of data visualization and analytics tools (e.g., Tableau or similar)

Base Salary Range: $ – $. The actual base salary offered may depend on qualifications, experience, and other factors. U.S. based employees may be eligible for short‑term and/or long‑term incentives. Benefits include medical, dental, vision insurance, a 401(k) plan with company match, short‑term and long‑term disability coverage, basic life insurance, tuition reimbursement, paid volunteer time off, company holidays, and well‑being benefits.

Employees are eligible for up to 80 hours of sick time and up to 120 hours of paid vacation.

Takeda is proud of its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.