Senior Manager, AI Search & Discovery; GEO​/AEO Cambridge, MA - Hybrid

Senior Manager, AI Search & Discovery (GEO/AEO)

Cambridge, MA - Hybrid

Warning:
Fraudulent Job Adverts

Beware of fraudulent activities claiming to represent Insurify. We are not associated with any entities soliciting personal information or payment. The safety of our job seekers is a top priority, and we actively work to prevent such incidents. Insurify will never request sensitive information or payment during the hiring process. Be cautious of text-only interviews, interviews conducted through Microsoft Teams, or suspicious offer letters.

We’re looking for a Senior Manager, AI Search & Discovery (GEO) to help build and scale Insurify’s GEO/AEO program, improving how Insurify and sub-brands are discovered, described, cited, and recommended across AI-powered search, generative answer engines, and emerging organic discovery surfaces. This role sits within Product SEO at the intersection of SEO, content strategy, digital PR, brand reputation, analytics, and public data.

• Increase AI search visibility for Insurify across LLMs, AI-powered search, generative answer engines, and emerging organic discovery surfaces.
• Improve the quality and accuracy of brand perception in AI answers.
• Own the AI Search & Brand Visibility roadmap, translating priorities into a clear strategy, execution roadmap, and measurement plan.
• Identify and prioritize the highest-impact levers: owned-site messaging, public data, PR, product marketing, partner messaging, social/community surfaces, reviews, reputation signals, and third-party source corrections.
• Strengthen brand consensus across the web by analyzing and correcting inaccuracies that shape AI systems’ understanding of Insurify.
• Drive cross‑functional execution, leading projects from discovery to measurement across Product SEO and partner teams.
• Lead AI and agent‑readiness across owned surfaces: partner with product, engineering, and other stakeholders to optimize web app, mobile experiences, comparison tools, structured data, and integrations for AI assistants and agents.

• 6+ years of experience in SEO, organic growth, content strategy, digital PR, brand visibility, reputation management, or related growth discipline.
• Strong understanding of how search engines and AI-driven answer systems discover, interpret, synthesize, and cite information across owned and third-party sources.
• Experience building and managing cross-functional roadmaps that connect strategy to measurable business outcomes.
• Strong analytical skills and comfort using data to identify trends, diagnose gaps, uncover opportunities, and communicate recommendations.
• Experience with tools such as Google Search Console, GA4, Ahrefs, Semrush, Looker, Peec.ai, Profound, or similar SEO/AI visibility platforms.
• Excellent stakeholder management skills across SEO, content, PR, brand, legal, product, engineering, analytics, and leadership teams.
• Strong written and verbal communication skills for translating complex findings into clear reporting, executive-ready narratives, and actionable recommendations.
• High judgment around brand positioning, trust signals, claims, citations, and source quality.
• Experience using content, data, digital PR, or thought leadership assets to build authority, earn citations, improve share of voice, and strengthen brand trust.
• Ability to operate with urgency in ambiguous, fast-changing environments.
• Bonus: experience in insurance, fintech, marketplaces, affiliate, lead generation, comparison shopping, or another highly competitive SEO category.

• Competitive compensation ($120,000–$150,000 base salary for US locations)
• Generous stock options
• 401(k) plan with match
• Unlimited PTO
• Generous company holiday calendar
• Learning & Development stipends
• Paid family leave
• Catered lunches in the office

Insurify is committed to offering a fair, competitive, and transparent compensation program that supports our mission to attract, retain, and motivate top talent. Our compensation philosophy is guided by several factors including a candidate’s relevant experience, education/training, job-related skills, and location.

In addition to the base salary, the total compensation package includes health coverage, retirement contributions, and additional wellbeing benefits. Some positions may be eligible for company equity.

We are an Equal Employment Opportunity and affirmative action employer.