Assoc Director, Strategic Technologies

Overview

Alnylam is the world's leading RNA interference (RNAi) company, dedicated to transforming the lives of patients through innovative medicines. The Associate Director, Marketing Technology will own and evolve the technical foundation that enables compliant, scalable omnichannel engagement across our Commercial, Marketing and Medical organizations.

This role is the platform owner for Salesforce Marketing Cloud and related omnichannel platforms, responsible for how marketing execution technologies are architected, configured, governed, and integrated into Alnylam's broader customer data ecosystem. You will partner closely with Omnichannel Operations and Data Management to ensure marketing teams can execute effectively on top of reliable, enterprise grade platforms.

• Own Salesforce Marketing Cloud as an enterprise platform across brands, regions, and use cases, defining how it is configured, governed, and scaled to support compliant, high-quality omnichannel engagement.
• Establish standards for journey architecture, automation, data usage, suppression, and lifecycle management, and serve as the escalation point for platform design decisions and longterm evolution.
• Enable journey orchestration by defining technical patterns that Omnichannel teams use to design and execute engagement, ensuring journeys are data driven, automated, compliant by design, and reusable at scale, while clearly separating platform enablement from journey strategy, content, and sequencing.
• Partner closely with Data Management to ensure Salesforce Marketing Cloud effectively consumes Customer Data Platform outputs, defining requirements for audience availability, refresh cadence, eligibility, and suppression, while maintaining a strong understanding of Data Platform capabilities.
• Govern how customer segments and audiences are requested, approved, reused, and retired for Marketing Cloud activation, reducing duplication, improving reuse, and ensuring consistent execution aligned with enterprise data, consent, and regulatory standards.
• Embed privacy and compliance into marketing execution by translating regulatory and consent requirements into clear Marketing Cloud guardrails, ensuring consent and preference rules are correctly reflected in journey eligibility and activation patterns.
• Drive platform adoption and value by establishing operating models that promote consistent, high-quality usage, tracking platform-level success metrics such as adoption of standard patterns, reduction of bespoke configurations, and platform reliability, and continuously improving how teams leverage Salesforce Marketing Cloud at scale.

• 8-10+ years of experience in Marketing Technology, CRM, or Commercial Technology roles, with a track record of increasing responsibility for enterprise-scale platforms rather than individual campaigns or channels.
• Deep, hands-on experience with Salesforce Marketing Cloud as a platform, including journey architecture, automation patterns, data model design, suppression and eligibility logic, and long-term platform governance. Ideal candidates have owned Marketing Cloud as a shared enterprise capability, not just executed within it.
• Strong understanding of Customer Data Platform (CDP) concepts, such as identity resolution, segmentation, and activation flows (e.g., Salesforce Data Cloud), with experience partnering closely with data engineering or platform teams. This role requires fluency in how CDPs enable activation, without requiring hands-on configuration or pipeline engineering.
• Experience operating in regulated or policy-constrained environments, such as financial services, insurance, healthcare, or higher education, where consent management, privacy-by-design, and auditability are essential. Familiarity with frameworks such as GDPR, CCPA, CANSPAM, and enterprise data governance practices is strongly preferred.
• Demonstrated ability to define and enforce platform standards—including journey design patterns, data usage guardrails, and lifecycle management—while enabling business teams to move quickly within approved boundaries.
• Proven success partnering across technical and business…