Director, Integrated Insights and Analytics - Nephrology

About This Role

The Director, Insights and Analytics Lead is a therapeutic area facing role, enabling data-driven decisions and proactively delivering actionable insights. This position will shape the Nephrology cross-functional team, a top priority for Biogen North America, laying the groundwork for processes that can be scaled across other brand teams. This role offers an opportunity to innovate and evolve Biogen’s portfolio, improving patient outcomes for millions.

Responsibilities include insights and analytics, including primary marketing research, secondary analytics, forecasting guidance, and competitive intelligence. The role reports into Senior Director of Decision Sciences and is a core member of the franchise leadership team.

As the key partner to commercial and marketing leadership and a member of the Decision Sciences team, you will help identify and address the most important business problems facing the franchise. The role will leverage the capabilities of the decision sciences hubs such as data science and digital, forecasting and data strategy to synthesize best-in-class insights. This role will partner directly with North America Leadership team members and Heads of Marketing to proactively communicate risks and opportunities and drive action.

Additionally, this role will lead the development of performance narratives and generation of insights supporting US brand in collaboration with the franchise lead, brand lead, Insights lead, and (as appropriate) Global stakeholders.

What You’ll Do

• Lead and manage the relationship with Franchise Leadership Team in support of the insights lead
• Drive insights agenda: scope, lead, and deliver brand projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics
• Be a subject matter expert in areas of decision sciences such as forecasting, patient analytics, market research and behavioral science, challenging conventional thinking about brand performance
• Deliver high-quality ad hoc analyses to leadership that offer clear recommendations to drive brand strategy
• Proactively provide actionable insights to key stakeholders for short-term resource allocation decisions and long-term strategy development
• Collaborate with Advanced Analytics and Orchestration teams and other Business Intelligence and Operations (BIO) teams to support initiatives guiding brand execution
• Lead Integrated Customer Plan (ICP) and Annual Operating Plan (AOP), providing the commercial team with comprehensive performance, target audience, and market insights to support strategy and resource investment
• Cultivate strong relationships and effective ways of working within the MS Marketing team
• Pursue novel research methodologies to offer new capabilities and optimize project efficiency
• Partner effectively with leadership to ensure key business decisions are based on data-driven analysis
• Drive innovation in analytics and business execution to impact business performance

Who You Are

You are an exceptional leader and contributor, passionate about being part of a high-performance team that prioritizes and delivers on the needs of our core partnering functions. You have:

• High Analytical horsepower and skillset — comfortable sourcing, manipulating, analyzing, and visualizing data; ability to present and defend analyses and use data and research to diagnose issues and test hypotheses for the commercial team
• Project and deliverable management expertise — proficient at gathering and synthesizing qualitative and quantitative inputs into synthesized, actionable insights
• Advanced strategic thinking and innovation — independently design and identify the ideal approach to answering complex business questions using internal and external data sources; draft synthesized outputs and drive beyond raw outputs to actionable insights
• Communication — ability to deliver information and recommendations succinctly in verbal and written form; distill complex analyses into meaningful insights for executive audiences
• High partner-function orientation — acts as a thought partner to marketing, sales and other functional teams
• Collaboration…