Sr. Manager, Omnichannel Techno-Functional Business Analyst
Listed on 2026-07-22
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IT/Tech
IT Business Analyst, Business Systems & Technology Analysis, Information Security & Data Protection, Data Analyst
About This Role
As a Sr. Manager, Omnichannel Techno-Functional Business Analyst for Omnichannel in the Commercial Marketing data space, you will be a pivotal member of the Commercial IT team. Your expertise in Omnichannel data and Mar Tech tools will shine in data product ownership, governance, modeling, and access. You will drive innovation and industry best practices in the Omni Channel Marketing Data space for existing and new disease areas, collaborating across Cross-Functional IT Teams and US Business Stakeholder Teams.
This role accounts for ensuring marketing data foundations, consent, and Mar Tech capabilities come together in a coherent, executable omnichannel delivery roadmap.
Drive delivery of Mar Tech and omnichannel capabilities within a SAFe Agile Release Train (ART), ensuring predictable execution through PI Planning, PI objectives, backlog readiness, and dependency management.
Act as a delivery and product leader, translating marketing, data, and compliance needs into clear epics, features, and stories that maximize business value.
Partner with omnichannel, brand, analytics, and technology teams to enable personalized, always‑on engagement across HCP and/or patient journeys.
Own and prioritize work that connects marketing data foundations to activation, ensuring data is fit for segmentation, personalization, decisioning, and measurement.
Collaborate closely with data engineering, analytics, and governance teams to align data models, KPIs, and data availability with omnichannel roadmap commitments.
Ensure marketing consent and preferences are embedded end‑to‑end across Mar Tech and data workflows, from data ingestion through activation and reporting.
Partner with privacy, legal, and compliance stakeholders to deliver consent‑by‑design solutions that enable compliant email, SMS, web, CRM, and digital engagement.
Represent marketing data and consent requirements within SAFe ceremonies, sequencing foundational work alongside Mar Tech delivery to avoid downstream risk.
Proactively identify delivery risks, cross‑team dependencies, and trade‑offs, and drive resolution in partnership with Product Managers and the RTE.
Operate with a high degree of autonomy, making informed trade‑off decisions across speed, scalability, and compliance, and escalating risks with clear options and recommendations.
Who You AreYou thrive at the intersection of SAFe delivery, marketing technology, marketing data, and consent. You drive predictable execution of omnichannel capabilities within a SAFe Agile Release Train (ART), translating marketing, data, and compliance needs into scalable, compliant solutions that enable personalized HCP and/or patient engagement. You bring a collaborative spirit, a keen eye for detail, and a passion for innovation.
Required Skills- Bachelor's degree in a related field.
- 7+ years of experience in a related field including at least 2+ years working in the Biopharma industry.
- Experience delivering Marketing Technology (Mar Tech) and omnichannel capabilities in an enterprise, regulated environment.
- Strong Mar Tech domain knowledge, including marketing automation, CRM, web, content, and decisioning platforms supporting omnichannel engagement.
- Deep marketing data expertise, including data sourcing, modeling, governance, segmentation, personalization, and activation.
- Experience partnering with marketing data foundations or enterprise data platforms (e.g., Snowflake or equivalent).
- Hands‑on experience with marketing consent, preference management and a strong understanding of opt‑in/opt‑out and channel‑specific consent.
- Hands‑on SAFe delivery leadership experience, including participation in Agile Release Train, PI Planning, PI execution, backlog readiness, and dependency management.
- Proven Product Owner / delivery leadership experience: translating business needs into epics, features, and stories and maximizing value delivery.
- Demonstrated strength in cross‑functional stakeholder leadership, bridging marketing, data, IT, legal, and compliance.
- Experience with 360‑degree marketing data initiatives (e.g., HCP 360, Patient 360, Customer Data Foundations) that support…
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