Associate Director, US Omnichannel​/Digital Engagement

# Associate Director, US Omnichannel/Digital Engagement Biogen Cambridge , MAFull-Time Jul 23, 2026

Marketing##

Job Description
** About This Role
** You will join the North American Business Operations & Insights (BIO) team within Omnichannel Excellence as a critical partner to Biogen's US marketing teams. In this role, you will lead the planning, design, and implementation of Omnichannel and Digital engagement for an assigned inline brand/ Therapeutic Area (TA), serving as the Experience Architect responsible for orchestrating personalized, insight driven customer journeys for both HCPs and Patients.

As part of Biogen's Omnichannel Transformation, you will leverage an AIpowered nextbestaction Decision Engine to dynamically determine optimal channel mix, content, cadence, and engagement strategies. You will design seamless, connected, and alwayson experiences that anticipate customer needs and deliver value across every touchpoint.

This position reports to the Senior Director, US Omnichannel Engagement and works closely with Brand, Media, Operations, Capabilities, IT, and Analytics teams to bring next generation omnichannel engagement to life. You will operate at the intersection of Brand strategy, digital capability, and AIenabled execution, always thinking Digital and AIfirst.

This role is a digitally fluent strategist and trusted Brand partner who understands Brand context, market access dynamics, and customer behavior-and can translate that understanding into measurable commercial impact.
** What You'll Do
**** Omnichannel Strategy & Experience Architecture
*** Serve as the Omnichannel/Digital subject matter expert and Experience Architect for assigned Therapeutic Area(s).
* Translate Brand objectives into orchestrated, AIenabled customer journeys, spanning awareness through engagement and conversion.
* Design engagement flows that leverage nextbestaction recommendations across customer, channel, content, and cadence.
* Ensure omnichannel strategies are insight driven, compliant, measurable, and aligned to Brand and portfolio priorities.
* Ensure orchestration aligns to Brand funnels while maintaining agility as insights and performance evolve.
** Brand Partnership & Leadership
*** Act as the single, primary omnichannel point of contact for the Brand, owning endtoend strategy and execution.
* Guide Brand teams on experience design, channel appropriateness, content sequencing, and omnichannel investment decisions.
* Facilitate regular engagement planning sessions with Brand teams to align on campaign objectives, content strategy, and optimization opportunities.
* Provide ongoing thought leadership, delivering performance insights, learning agendas, and strategic recommendations.
* Support the evolution of Biogen's commercial model toward a fully integrated, AIenabled omnichannel approach.
** Endto End Campaign Ownership
*** Own endtoend accountability for omnichannel campaign planning, execution, performance, and optimization.
* Ensure Media strategies are fully integrated into omnichannel experience design.
* Collaborate closely with Media, Omnichannel Operations, Decision Science, and IT teams to ensure high quality, ontime, and compliant execution.
* Translate experience designs into clear business and operational requirements, prioritized through SAFE/Agile delivery processes.
* Ensure adherence to omnichannel playbooks, SOPs, and enterprise standards for scalability and consistency.
** Digital Operations & Capability Adoption
*** Serve as the TA's expert on Biogen's Mar Tech ecosystem and AIdriven orchestration tools.
* Champion adoption of omnichannel capabilities and ways of working in partnership with the Operations team.
* Take E2E accountability for campaign execution working in partnership with Operations team.
** Analytics, Performance & Continuous Improvement
*** Take full responsibility for omnichannel impact against Brand objectives.
* Partner with Decision Sciences to interpret AIdriven insights and refine nextbestaction logic.
* Champion tagging, tracking, and reporting readiness from the outset of planning.
* Drive continuous optimization through testing, and insight-led refinements.
** Digital Fluency, Innovation & AI
*** Maintain a strong understanding of next generation omnichannel engagement, including AIdriven personalization and automation.
* Stay ahead of digital and AI trends, emerging channels, and evolving best practices across HCP and Patient engagement.
** Who You Are
** Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has a both a strategic and analytical approach, and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders.

You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric, innovative, and…