Web Optimization Strategist

Position: WEB OPTIMIZATION STRATEGIST
Location:

Cambridge, MA (onsite T-W-Th)
Type: W2 Contract

Hours:

Full-time hours

Duration: 3-6 months (Temp-To-Permanent Hire around 3-6 months)
Compensation Range: $75 - 85 per hour Cella is seeking an experienced Web Optimization Strategist for an exciting opportunity to join the digital team at our client, an American multinational biotechnology company. This is a contract opportunity with full-time hours, that will run between 4-6 months long with opportunity to extend.

The Web Experience Manager will be responsible for elevating our HCP and patient web channels-driving frictionless experiences, best‑in‑class performance, and measurable business impact. You will partner with brand leads, UX/design, analytics, and agencies to optimize site architecture, content delivery, and technical performance to enhance discoverability. You are as comfortable shaping a web strategy as you are diagnosing Core Web Vitals, and designing pilots that drive engagement.

Responsibilities:

Own Web Strategy & Channel Performance Develop and execute website strategy aligned to business objectives and brand priorities.

Own performance of the web channel, including engagement, conversion, and business outcomes.

Identify and prioritize opportunities to improve journeys, increase lead generation, and drive revenue impact.

Establish a roadmap of enhancements across UX, content, performance, and discoverability.

Improve Customer Experience & Journeys.

Design clear, intuitive end-to-end website journeys for HCPs and patients.

Improve user experience using customer insights, analytics, and usability best practices.

Drive UX deep dives with Brand and Omnichannel Engagement leads to identify friction points.

Ensure content is clear, accessible, and consistent across brands.

Guide teams on best practices for information architecture, accessibility, and usability.

Drive Conversion Rate Optimization (CRO).Lead conversion optimization initiatives, including hypothesis development and A/B testing.

Analyze user behavior (navigation, clicks, drop-offs) to identify improvement opportunities.

Test and optimize page layouts, content, and features to increase engagement and conversion.

Improve Website Performance & Technical Health.

Identify and resolve issues impacting site speed, Core Web Vitals, and technical performance.

Optimize pages for mobile experience, load time, and scalability.

Monitor ongoing site health and proactively address performance issues.

Partner with technical teams to enhance site stability and reliability.

Strengthen Measurement & Analytics.

Define clear success metrics (e.g., engagement, navigation, conversion) for each website.

Partner with customer analytics teams to translate Adobe Analytics data into actionable insights.

Validate tagging and data integrity in Adobe Analytics prior to launches.

Track performance over time and continuously optimize for improved outcomes.

Enhance Discoverability (SEO/GEO).Support already existing activities to increase search visibility and discoverability (SEO/GEO) across web properties.

Recommend optimizations to content, structure, and metadata to increase organic reach.

Support Governance & Compliance.

Ensure consistent use of approved templates, components, and content standards.

Maintain compliance with privacy, accessibility, and regulatory (PRC) requirements.

Embed best practices into web development and publishing workflows.

Qualifications:

7+ years of experience improving brand websites.

Experience working in the pharmaceutical industry, especially with HCP and patient audiences.

Understanding of Search Optimization/discoverability e.g., GEO.

Experience with Adobe CMS, Adobe Analytics.

Understanding of what makes a website effective-clarity, speed, ease‑of‑use, and compelling content.

Comfort working with analytics dashboards, interpreting trends, and making recommendations.

Ability to collaborate across many teams and guide them toward best practices.

Familiarity with regulated review processes (MLR) and digital compliance requirements.

-LI-CELLA#LI-MM9

Equal Opportunity

Employer:

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