Associate Director, Bone & Growth Marketing Lead

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Cambridge (US) time type:
Full time posted on:
Posted Todayjob requisition :
R-20310
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* Title:

** Associate Director, Bone & Growth Marketing Lead
** Company:
** Ipsen Biopharmaceuticals Inc.
** About Ipsen:
** Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas:
Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries.

We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at and follow our latest news on and .
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* Job Description:

** The Associate Director, Bone & Growth Marketing Lead will play a key role in directing and leading the development and execution of marketing strategies for Bone & Growth and assigned customer segments (i.e. HCPs, APP, Caregivers and Patients). Responsibilities will encompass traditional HCP marketing including brand planning, development of materials and messages for multichannel engagement focused on congresses, advisory boards, peer to peer educational programs and KOL engagements.

The role will include execution of both personal and non-personal promotional tactics as well as the management of Bone & Growth products through their lifecycle. The development of short / mid / and long-term strategies, annual brand plans and tactical plans and related measurement activities in rare diseases, especially rare bone disease, is complex and involves several internal functions as well as sophisticated external partners.

In addition.

As such, this role requires scientific acumen, strong knowledge and application of marketing disciplines, as well as effective leadership skills to ensure cross-functional collaboration, effective decision-making, and clear guidance to ensure financial targets & other objectives are met with seamless execution.
The AD will collaborate with Global Bone & Growth Team, Medical Affairs, and Legal & Business Ethics to execute tactics focused on HCP and Patient Marketing.
** Main Responsibilities & Technical Competencies
*** Direct the development & implementation of creative/innovative, patient-centric, and appropriate brand marketing strategies and plans for SOHONOS that are fully integrated across the team to ensure seamless execution
* Lead and ensure effective and efficient cross-functional collaboration and alignment with other marketing teams, sales, medical affairs, managed care, reimbursement, business analytics, global brand teams, and others in and outside the Business Unit to meet or exceed brand objectives
* Ensure commercial operational objectives, goals, and KPIs are met. Identify potential significant - positive or negative - deviations early as possible and provide management updates
* Lead launch planning and development of tactical plans for Bone & Growth assets within Ipsen’s portfolio
* Work closely with appropriate internal and external vendors to develop & execute appropriate market research initiatives that identify/confirm key business needs.
* Develop and deliver clear and comprehensive business reviews as required
* Identify & align all required resources – internally and externally – to ensure effective and seamless achievement of goals.
* Includes identifying, negotiating with, and managing third-party/external vendors to support plans and activities, e.g., advertising firms and other outside parties.  Negotiates to ensure the best terms for Ipsen and effectively manages third-party firm performance through all stages of…