Director, Value & Access Marketing and Operations

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*
* Title:

** Director, Value & Access Marketing and Operations
** Company:
** Ipsen Biopharmaceuticals Inc.
** About Ipsen:
** Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas:
Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries.

We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at and follow our latest news on and .
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* Job Description:

** Ipsen is a growing global specialty-driven biopharmaceutical company focused on innovation and specialty care. We aim to make a sustainable difference by significantly improving patients’ health and quality of life, providing effective therapeutic solutions for unmet medical needs through differentiated and innovative medicines in Oncology, Neurosciences, and Rare Diseases.
* ** Patient-Focused**:
The patient is at the heart of everything we do, and improving their outcomes is the deliverable of every strategy.
* ** Employee Care**:
We care for our employees, who are the ambassadors making a real difference.
* ** Bold Leadershi
** p:
We attract and develop bold, agile, entrepreneurial individuals who take full ownership of their decisions.
* ** Growth Opportunities**:
We offer a wealth of fulfilling challenges and growth opportunities in a fast-moving, game-changing organization.
** About the Role
** The
** Director, Value and Access, Marketing & Operations
** supporting the
*** Neuroscience
* ** Business Unit will be accountable for developing, refining and executing innovative, integrated programs across various channels at the time of launches and beyond to drive sustained Neuroscience brand growth.
** Key components of this role will include value proposition development, creation of Value & Access (V&A) competitive strategy, marketing materials, agency management, direct to consumer/patient materials, budget management, V&A lead for above brand resources, annual business and strategic plans, message development and execution.
** It will require collaboration with V&A partners, vendors and agencies to ensure strategies and tactics are well integrated across brand campaign and meet brand priorities.

The
** Director, V&A, Marketing & Operations
** reports to the Head of Strategic Pricing, V&A Marketing & Analytical Operations and will support them in their role as Chief of Staff for V&A. In partnership with the V&A Leadership Team, this person helps to define objectives for the V&A organization, shape the culture, and drive effective alignment within the V&A Business Unit.

Leadership, collaborative and organization skills are critical.
** This role requires active engagement with senior leaders, cross functional partners and the entire Value & Access team to communicate opportunities for increased efficiency and/or effectiveness and to establish and administer key business processes.
**** Main Responsibilities & Technical

Competencies:

**** V&A Marketing (70% of the role):
*** Lead on behalf of the V&A Team in key Brand activities including annual planning, pull-through, business reviews, product launch, training, forecasting, etc.
* Determine marketing resource needs for all V&A verticals (Corporate Accounts, National and Regional Accounts, Trade, Field Reimbursement, Pricing & Contracting and Patient Services)
* Develop value propositions for formulary decision makers (Payers, PBMs, GPOs, Institutions)
* Co-Design, with V&A Groups and considering Brand priorities, the strategic priorities for V&A resources (different pieces for V&A use and for field sales use) for the…