Senior Director, Global Brand and US Marketing Lead; ATTR

Senior Director, Global Brand And Us Marketing Lead

Our mission is to develop curative genome editing treatments that can positively transform the lives of people living with severe and life-threatening diseases.

Beyond our science, we live our four core values:
One, Explore, Disrupt, and Deliver and feel strongly that you can achieve more  have a single-minded determination to excel and succeed together. We believe in the power of curiosity and pushing boundaries. We welcome challenging thoughts and imagination to develop innovative solutions. And we know that patients are counting on us to make the promise a reality, so we must maintain high standards and get it done.

We want all of our people to go beyond what is possible. We aren't constrained by typical end rails, and we aren't out to just "treat" people. We're all in this for something more. We're driven to cure and motivated for change. Just imagine the possibilities of what we can do together.

In this pivotal leadership role, the Senior Director, Global Brand and US Marketing Lead will spearhead overall brand strategy, execution, and launch preparation to support the successful commercialization of one of Intellia's gene editing therapies currently in late-stage clinical development. The ideal candidate is a strategic thinker who is highly driven, entrepreneurial, and collaborative, and who embodies Intellia's core values:
One, Explore, Disrupt, and Deliver.

Global Brand Leadership:

• Serve as a member of the Commercial Leadership Team, contributing broadly to Intellia's commercialization success.
• Represent the commercial function on the Program Leadership Team, the highest governance body accountable for all cross-functional aspects of the program, including clinical development activities.
• Lead the development of the brand plan, global launch strategy, and global commercialization plan for the assigned brand in collaboration with key functions.
• Deliver actionable recommendations to the leadership team through analysis, market research, and competitive intelligence.

US Marketing Leadership:

• Oversee the brand team, including colleagues executing all aspects of brand marketing to various stakeholders such as healthcare professionals (HCPs) and patients.
• Lead the development of market development strategies in coordination with external agencies and cross-functional partners.
• Lead the development of all branding efforts, including naming and creative campaigns.
• Collaborate closely with the Commercial Operations team to generate insights that inform launch strategy and planning.
• Collaborate across multiple functions, including Commercial Leadership, Sales, Marketing, Market Access, Medical, Legal, Regulatory, Compliance, and IT.
• Oversee external vendors and consultants supporting the brand.
• Manage the annual budget for the assigned brand.
• Perform other duties as assigned.

Supervisory Responsibilities:

• Will manage 2–3 direct reports starting in 2027.
• Recruits, interviews, hires, and trains new staff.
• Oversee the daily workflow of the department.
• Provide constructive and timely performance evaluations.

Skills/Abilities:

• Demonstrated ability to translate science into commercial strategies and compelling marketing narratives.
• Proven ability to foster productive relationships with external thought leaders and medical societies.
• Excellent verbal, written, and interpersonal skills with the ability to influence senior management and establish effective working relationships with a diverse range of stakeholders.
• Exceptional skills in proactivity, planning, prioritization, objective setting, meeting management, and plan execution.
• Organized and logical, with a high degree of flexibility to change direction when needed.
• A confident self-starter who can work independently and creatively, while also being a team player.
• Must have demonstrated success in bringing novel and successful approaches that bring innovative products to patients.

Education / Certifications:

• BA/BS required, MBA preferred.

Experience:

• Deep experience (10+ years) in the pharmaceutical industry, including launching first-in-class products in rare diseases and highly competitive…