Senior Manager, Marketing – Digital & Channels

Responsibilities

• Execute and optimize customer acquisition campaigns across paid digital and emerging channels, including paid search, paid social, LSAs, and test channels such as out of home, billboards, radio, and television.
• Support the growth of a standalone HVAC acquisition engine, helping strengthen Home Works’ brand association as a trusted HVAC provider.
• Support the launch and ongoing development of the Home Works Home Checkup (HCUP) product in partnership with the CMO and cross-functional teams.
• Balance performance-driven campaigns with early-stage brand-building initiatives.
• Operate with a test–learn–scale mindset, running experiments across channels, creative, messaging, and offers.
• Analyze campaign performance to identify opportunities to improve lead volume, conversion rates, and efficiency.
• Make data-informed recommendations to adjust spend, creative, and channel mix.
• Manage day-to-day relationships with external agencies across paid digital and emerging media.

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• 5–8+ years of experience in B2C marketing, with a strong emphasis on digital and performance marketing.
• Experience marketing home services, HVAC, or adjacent categories preferred.
• Hands‑on experience executing campaigns across paid search, paid social, and digital media platforms.
• Experience working with external agencies and vendors.
• Experience in startup to mid‑sized company environments preferred.
• Strong analytical skills and comfort working with performance data.
• Experience using Salesforce or other CRM systems to support campaign execution and reporting.

• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid training
• 401k Retirement Plan with match
• PTO with accrual schedule
• Paid holiday schedule
• Employee Assistance Program