Marketing Analyst

Overview

MARKETING ANALYST
, MIT Federal Credit Union, to transform insights into impactful strategies; gather, analyze, and interpret customer and marketing data to understand customer behavior, measure performance, identify trends, and optimize marketing strategies. This is an opportunity for a motivated self-starter to establish marketing analytics for the department from the ground up. The full job description can be found here:

• Transform insights into impactful marketing strategies by gathering, analyzing, and interpreting customer and marketing data.
• Understand customer behavior, measure performance, identify trends, and optimize marketing strategies.
• Establish marketing analytics for the department from the ground up.

• Required: Bachelor’s degree in Marketing, Business, Statistics, Math, or a related quantitative field; a minimum of five years of experience in marketing analytics, data analysis, or a similar role; agency or in-house marketing experience; strong analytical mindset; proficiency in analytics tools such as Tableau, Power BI, Google Analytics, or similar; experience with SQL, Snowflake, Tableau, Excel, and data visualization techniques; experience with CRM and marketing automation platforms (e.g., Marketo, Hub Spot, Salesforce);
  
  a solid understanding of digital marketing tactics; solid understanding of market research methods; excellent problem-solving skills, attention to detail, and the ability to work independently; excellent communication skills with the ability to translate data into actionable insights; and comfortable presenting insights to internal stakeholders with varying levels of seniority.
• Preferred: Financial industry experience.