B2B Marketing Manager, K4B

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is a leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business.

As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheap flights and Hotels Combined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

• Lead the implementation of B2B marketing strategies that support product adoption, partner activation, and global revenue goals, and inbound marketing funnels that drive qualified leads to Sales.
• Develop cross-channel programs across digital, social, paid media, event sponsor ships, and partner channels.
• Translate product updates and market insights into clear, compelling marketing narratives.

• Lead the strategy, planning, and execution of paid and owned media and channel activation programs designed to accelerate pipeline generation and increase qualified lead volume across B2B channels including Linked In, Google, programmatic, and industry publications.
• Develop full-funnel media plans that prioritize high-intent demand capture, account engagement, and conversion performance across mid-market and enterprise audiences.
• Own budget allocation, pacing, and performance optimization to maximize marketing-sourced pipeline, improve lead quality, and reduce cost per qualified lead (CPL / CPQL) across all paid channels.
• Partner closely with Sales to align paid media strategy with revenue priorities, translating business goals into targeted acquisition programs that generate measurable outcomes including SQLs, opportunities, and closed-won influence.
• Evaluate and manage media vendors, agencies, and platforms to ensure best-in‑class audience targeting, attribution, tracking, and reporting capabilities that directly support pipeline outcomes.
• Ensure all paid media investments reinforce KAYAK for Business’s positioning and messaging while delivering high‑performing creative and campaign execution that drives conversion and revenue impact.

• Partner with Brand Strategy to understand customer behavior, campaign performance, and unmet opportunities.
• Work with Brand Strategy to maintain a full‑funnel measurement framework including attribution, lead quality analysis, and campaign performance dashboards. Turn data into actionable recommendations for future marketing, content, and enablement programs.
• Track KPIs and communicate performance trends clearly to leadership.

• Work alongside PR to identify, evaluate, and secure high‑impact event sponsor ships including: industry conferences, trade shows, and partner summits, that align with pipeline goals and target audience segments.
• Work with PR to manage end‑to‑end sponsorship activation, including booth experience, speaking opportunities, creative assets, lead capture workflows, and post‑event follow‑up.
• Analyze sponsorship performance using KPIs such as lead quality, account engagement, brand visibility, and ROI to inform future investment decisions.

• Act as a connector between Sales, Product, Creative, Brand, PR, and Comms to ensure consistent messaging and aligned priorities.
• Partner with Creative to produce content that resonates with business travelers, enterprise clients, and partners.
• Support go‑to‑market planning for new features, integrations, and partnerships.
• Help maintain high‑quality internal communication and alignment across global regions.

• 7 years of B2B marketing experience (ideally in SaaS, travel tech, or digital platforms).
• Experience building B2B multi‑channel marketing…