Portfolio Lead – Fabry and Gaucher
Listed on 2026-02-19
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Marketing / Advertising / PR
Marketing Strategy, Marketing Manager
Portfolio Lead – Fabry and Gaucher
Location:
Cambridge, MA
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs. Sanofi Rare Diseases are on a mission to modernize a successful 30+ year rare disease business model so that we are positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment.
The model we are deploying is not only new to Sanofi, but new to our pharma peers. Success of this mission will mean modernizing a talent dense team that can make faster decisions closer to the customers we serve. The Portfolio Lead - Fabry & Gaucher will serve as a strategic leader and visionary for our Gaucher & Fabry products, driving enterprise-wide brand strategy with a customer‑centric approach.
This senior executive will be accountable for defining and executing product positioning and comprehensive strategic roadmaps based on deep market intelligence, patient journey insights, and the transformative value that products and services deliver in improving patient outcomes. This leader will provide strategic direction across our GTM models and will lead an Associate Director of Marketing, fostering talent development and organizational capability building.
Sanofi
We’re an R&D‑driven, AI‑powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
Main Responsibilities- Strategic Leadership & Vision:
Architect and drive the long‑term strategic vision for Gaucher & Fabry brands, establishing enterprise‑wide priorities that align with organizational objectives and market opportunities. Provide thought leadership that shapes the future direction of the rare disease portfolio. - Brand Portfolio Management:
Lead comprehensive brand planning, budgeting, KPI development and tracking, forecasting, and financial stewardship across multiple brands. Drive strategic resource allocation decisions and investment prioritization to maximize portfolio value and market impact. - Cross‑Functional Leadership & Influence:
Serve as the primary strategic partner and liaison with global GBL, country teams, PSS, patient marketing, Account Engagement marketing, and health system marketing teams. Lead and influence senior‑level stakeholders across the organization, driving alignment on critical brand decisions and strategic initiatives. - Market Intelligence & Strategic Insights:
Develop and synthesize sophisticated insights on disease areas, market dynamics, and competitive landscapes using comprehensive US and global data sources. Transform complex data into actionable strategic recommendations that drive competitive advantage. - Customer & Market Strategy:
Orchestrate insights gathering across marketing channels, customer segments, and digital platforms. Lead the development of deep customer understanding to articulate compelling value propositions that address unmet needs in the rare disease category. - Competitive Strategy & Market Positioning:
Continuously monitor and analyze the competitive environment, pipeline activities, and market trends. Develop proactive strategies to address competitive threats and capitalize on market opportunities, ensuring organizational readiness for market shifts. - Patient Journey & Market Development:
Create comprehensive, end‑to‑end patient journey strategies, including innovative approaches to patient identification, diagnosis acceleration, and treatment optimization. Drive market development initiatives that expand access and improve patient outcomes. - Commercial Strategy Execution:
Develop and execute sophisticated commercial brand strategies informed by market intelligence, customer insights, and competitive analysis. Build adaptive strategies that can be rapidly…
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